Balance Interactive Develops Website for Kristi’s Christmas

PRLog (Press Release) - Dec. 8, 2011 - Balance Interactive has developed a new website for Kristi’s Christmas, an organization dedicated to serving the neediest children in Fairfax County, Va.

Balance Interactive developed a logo and website. The website was created using the WordPress content management system. The site features photos and testimonials that illustrate the important work done by Kristi’s Christmas.  See it at http://kristischristmas.org/home/about-us/

“To be recognized by the community and most importantly trusted, Kristi’s Christmas needed a logo that would not only tell the story of what Kristi’s Christmas was about, its history, but also something that would appeal to various user groups and transcend boundaries,” said Asea Ginsburg, Balance Interactive creative director.  “Balance Interactive developed a color theme and designed a contemporary look and feel that communicates Kristi Christmas messaging in a modern, professional and most importantly memorable way.”

In 1987, Kristi Brown, 19 years old, was suddenly taken from her family and friends in a tragic beltway auto accident. Because Kristi had a special place in her heart for children less fortunate than herself, following her death a fund was established to help some of the neediest children in Fairfax County. All year round, generous donations by caring individuals allow Kristi’s Christmas to continue that mission.

Located in Springfield, Virginia, Balance Interactive is a web development and design firm that helps clients to achieve organizational goals using online technologies and tactics. Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is www.balanceinteractive.com. The Kristi’s Christmas website project is one of several pro bono efforts undertaken to support community efforts each year.

For more information contact Jill Kurtz at Balance Interactive, 703-451-8675.

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Balance Interactive helps organizations better manage your expanding online presence. Our holistic approach to websites, email, social media and mobile is designed to make your online properties work together to create impactful online experiences that:

Nurture relationships with your customers online
Strengthen your brand loyalty through communities of interest
Utilize your content and conversation to create conversions

Since 1997 we have used the following communication tools and technologies to help our association clients meet their business goals:

Content Strategy
Social Media Strategy & Implementation
Website Strategy
Design
Usability testing
Content Management Systems (Drupal and Ektron)
AMS Integration
Measurement and Analytics insight