The program will be implemented for clients who have already used search engine optimization to climb to the top of the rankings for geo-targeted keywords. It will leverage traffic of 100 or more unique visitors per month by creating an eBook and offering it for free to visitors who fill out a form with their contact information.
Willy Gissen, President of Cut-It-Out Communications, said, “After using standard ‘white hat’ SEO techniques based on the creation of quality content to generate inbound links, clients must take advantage of the traffic generated to realize a return on investment for their newfound online fame. Creating a quality eBook provides a well-tested technique to do so.”
Mr. Gissen continued by noting some of the steps involved in creating the eBook, a call-to-action to promote it and a landing page with a suitable form to capture leads.
The general length of an eBook is about 5,000 words, and experts suggest completing it by writing a minimum of 250 words per day regardless of other commitments. The topic should provide something unique and valuable to readers, and the text can contain hyperlinks and share buttons for social media. Each chapter can be organized by considering the main bullet points for the eBook and ordering them into a table of contents as an outline. Then, each chapter can be written as an independent unit in any order to avoid writer’s block.
The call-to-action consists of a button, 225px wide x 45px high, “above the fold” of any web page with sufficient traffic. It should use action verbs to entice the visitor to click while avoiding commitment-related terms such as “submit.” The landing page contains a form with two-to-seven questions, with a high number chosen to generate fewer but a higher quality of leads. All navigation bars should be removed from the landing page to avoid distracting the visitor from completing the form.
Cut-It-Out Communications has built a strong reputation as an online public relations consultant. The firm has maintained its own #1 Google ranking for the keyword “Westchester County public relations” since September 2008 despite the highly competitive nature of the field. The President also writes a monthly column about online public relations for the Westchester and Fairfield County Business Journals (individual articles at available at http://www.cioediting.com/
Founded in 2003, Cut-It-Out Communications offers a series of instructive articles about online activities and business development at http://www.cioediting.com/
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Founded in 2003, Cut-It-Out Communications focuses on the incorporation of online activities into traditional public relations programs, primarily for business-to-