70 Fathoms membership service to help sales and marketing operations directors deliver results

Dec. 8, 2011 - PRLog -- 70 Fathoms, the sales and marketing operations consultancy, has launched its new membership service. Membership has been introduced to help business heads, sales operations directors and marketing operations directors to plan strategically and make their sales and marketing more efficient and effective through improving processes, skills and using appropriate technology.

There are many businesses out there struggling to keep up with developments in sales and marketing because their processes are out of date, technology is changing so quickly or skills in their workforce are not up to scratch. 70 Fathoms provides expert advice and connects businesses to each other and has introduced membership as a way to support businesses in a cycle of continual improvement and knowledge sharing.

Membership offers a partnership approach where 70 Fathoms plans out improvements with members and sets goals for achieving these during the course of the membership year. Furthermore members have access to 70 Fathoms consultants, specialists in sales and marketing management, processes, data management, analysis and technology. In short, everything needed to run an efficient and effective sales and marketing operation.

70 Fathoms, through this membership, will help members achieve operational excellence through a series of services tailored to support them in achieving their goals including access to consultant advice, the knowledge base and facilitated high-end peer networking.

Today, we live in a world of constant change. 70 Fathoms believes every business should be planning each year to adapt and develop with change to compete effectively and harness the benefits of new innovations in sales and marketing operations.

Kate Mayfield, Managing Director of 70 Fathoms says:

“We see so many sales and marketing teams struggling to do their jobs well because they just don’t have the right tools, skills or processes to do it better. Senior executives are less aware of how much these roles have changed in the last five years and how much the internet and explosion of data and SaaS software are challenging teams. We want to be the marketing operations and sales operations director’s ally in helping them change their processes, develop new skills, choose the right technology – however large or small – and generally make sure they are equipped to deal with whatever the business throws at them.”

If your organisation’s sales and marketing is burdened by inefficiency and being ineffectual, we can help you. Get in touch with us to find out how our membership and experts can help you perform better.


Press Contacts
Kate Mayfield
Tel: +44 (0) 20 7692 0642
Email: kate.mayfield@70fathoms.com


About 70 Fathoms

70 Fathoms are the hub of knowledge and best source of advice for sales and marketing operational excellence. Through our consulting and membership services, we help organisations, with a data-driven sales and marketing route to market, to continually improve the effectiveness and efficiency of their sales and marketing processes, technology and people. Whether or not there is, at core, a problem that needs a technology solution, it rarely exists without interconnected needs for improvements in process and providing your people with the right roles, skills and training to perform well and make the most of that technology.

The company has a carefully built up group of associate consultants who are chosen for their project experience, commercial understanding of sales and marketing functions, industry experience, change management and people management skills. All our consultants and membership support team can draw on the expertise of our other associates and we have a range of skills from project management to process mapping and technical architects as well as strategic consultants and database marketing and quality experts.

We are supported by a programme of research covering CRM, sales automation, marketing automation, marketing database and email marketing software. This enables us to remain vendor independent and work entirely on behalf of our clients to deliver the right solutions for their business and help them achieve their strategic and sales and marketing operational objectives.

If you want to find out more about membership or just talk about what your issues are and how we might help, contact us for advice or go to http://www.70fathoms.com for more information about our services.