The competition, sponsored by the Paperboard Packaging Council (PPC) and judged by industry leaders and designers, is a celebration of the industry and its creative potential. It is also an affirmation of paperboard as the clear and intelligent choice for packaging in today’s eco-conscious world.
Entries in the General category were evaluated on three criteria. First was an examination of the package itself, taking into consideration the entry’s development objectives, materials, and design, printing, and converting processes. The second measured the package’s impact on production, manufacturing, distribution, storage and warehousing;
This year's Eco category entries were evaluated on a carton's use of paperboard—or how paperboard replaced a less-sustainable substrate—to create an eco-friendly package. Environmental stewardship, material and energy savings, and clean production processes were also assessed.
Competing against entries from around the country, Diamond received recognition by winning two Gold Awards and three Excellence Awards.
Diamond won a Gold Award and an Eco Excellence Award for packaging created for Procter & Gamble’s Gillette Fusion® ProGlide™ Shaving System.
Procter & Gamble understands the role that packaging plays in their “First Moment of Truth” (FMOT) initiative, which considers in-store brand perception. Diamond applied its tradition of innovation to deliver the “wow” factor, but did so sustainably and without the use of metalized lamination, added costs, or increased lead times.
Diamond's new Green Chic™ packaging delivers “Beauty without Compromise” by capturing the essence of upscale or luxury brands through more sustainable converting methods. Diamond demonstrated its Green Chic™ model in the Fusion® ProGlide™ packaging with the in-line application of MiraFoil® metallic coating and Cast and Cure holographic effects, and the use of 100% renewable wind energy.
MiraFoil® specialty metallic UV coating delivers “Foil on demand at print speed”. It is an economical, in-line alternative to film and foil laminates that enhances the brilliance of the printed surface while providing environmentally-
Diamond applied MiraFoil® in an initial flexo dispersion coater on its new state-of-the-
To create the holographic effect, Diamond utilized its Cast and Cure technology, a cost effective, in-line process that produces high-gloss, holographic finishes through the use of UV coatings and specialty film. Because there is no actual transfer of film onto the substrate, the film can be reused several times before new film is needed. This resulted in less material and energy usage compared to an off-line foil stamping process.
Diamond also won Gold and Eco Excellence Awards for its Diamond 2011 Centennial Calendar. This year's centennial-themed calendar is the company's most ambitious to date, featuring twelve layouts: one for each decade that Diamond has been in business along with a futurevision layout and a 9-11 tribute. Each decade depicts memorable moments from that time period supporting Diamond's message that “We Were There”. The distinguished calendar cover protects the piece, which also serves as a capabilities book.
The calendar was decorated with the latest in package printing technologies, including specialty coatings (emboss, pearl, textured, soft touch), MiraFoil® environmentally-
Diamond introduced several of its new specialty coatings (DiamondEmboss, DiamondPearl, DiamondTexture, and DiamondTouch)
Diamond won an Excellence Award for Coty’s McGraw Silver fragrance packaging, decorated with an overall embossed denim pattern and a custom-designed silver embossed guitar pick, which ties the brand to the iconic star.
About Diamond Packaging
Now celebrating its 100th anniversary, Diamond Packaging is a 100% women-owned, WBENC-certified company specializing in developing innovative and sustainable packaging solutions for the personal care (cosmetics & skin care, fragrance, hair care), health care, pharmaceutical, nutraceutical, and food and confectionery industries. Its client portfolio includes Avon, Bausch & Lomb, Beiersdorf, Coty, Elizabeth Arden, Godiva Chocolatier, L’Oreal, and Procter & Gamble. As part of the Global Packaging Alliance® (GPA), Diamond and its alliance members offer packaging solutions to companies operating on an international scale. Customers receive responsive, localized service, award-winning creative designs, identical product specifications and consistent brand recognition, resulting in unparalleled worldwide packaging support. For more information about Diamond Packaging, contact Dennis Bacchetta at (585) 334-8030 x229 or visit the website at http://www.diamondpackaging.com. For more information about Diamond’s greenbox initiative, visit the sustainability microsite at http://www.diamondpackaging.com/
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Diamond Packaging designs and manufacture innovative paperboard and plastic packaging, counter-top displays, physician sample packaging, blister cards, and dispenser cartons. DCM offers comprehensive contract packaging services.