General Motors and Crossville Tile Announce Partnership for Showroom Floors

Dec. 7, 2011 - PRLog -- General Motors has selected Crossville Tile’s Cross Colors collection as the exclusive tile flooring line to be used in showrooms and dealerships throughout the US. The GM-Crossville partnership will extend to all of the American automaker’s brands, including GMC, Chevrolet, Buick and Cadillac.

Crossville Tile’s Cross Colors collection will add sophisticated and distinctively modern décor element to General Motors showrooms. Both companies agree that the clean, functional and stylish look of Cross Colors tile is the ideal platform to showcase GM’s innovative automobiles. The specific Cross Colors shades to be used include Empress White, Seal Taupe, Ebony and Antico Taupe.

By selecting Crossville Cross Colors tile, GM showrooms across the US will have a consistent and uniform appearance to more effectively highlight the features of GM’s cars, trucks and SUVs. Crossville Cross Colors tile will provide Chevy dealers with a showroom floor that complements popular new models like the Volt, Equinox and Traverse. GMC and Buick showrooms are ideal environments to display Cross Colors’ versatility. The consistent style of Cross Colors tile will promote each brand’s distinct features and drive sales across the board.

To the Trade Flooring are the preferred distributor to facilitate General Motors’ transition to Crossville tile flooring. To the Trade flooring experts have extensive experience with Crossville Tile in commercial environments, including numerous Chevy and GMC dealers throughout the US. For more information about To the Trade flooring consultants, and Crossville’s Cross Colors collection in GM showrooms, please contact: 586-344-5100 or visit them online at http://www.tothetradeflooring.com.

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