Willow Smith chooses Irregular Choice

Dec. 7, 2011 - PRLog -- Willow Smith visited Irregular Choice in NYC this week. Irregular Choice are known for their kooky shoes, with Willow Smith choosing to rock a pair of 'Bun in the Oven' boots. The gold and faux fur ankle boots feature a platform sole and wedge heel, lined with sheepskin. Whats more... Unzip the top of the boot to find a shopper bag in one and a snazzy rain cap in the other!

Irregular Choice is not on an academic mission to fit with trends – more to break with convention – a vision to make you look twice.  Each collection has its own cornucopia of references often far removed from the main fashion pack designed to appeal to totally individual Irregular souls.

In October 2007 UK-based footwear and apparel brand Irregular Choice opened up its first flagship store in New York City. The store is 1000sq feet and full of shoe candy and decorated with cute manga and nursery rhyme paintings including gingerbread men, candy canes and flying cupcakes.  An extravagant and magical carousel horse floats from the ceiling. It’s precisely the fun, cute atmosphere you would expect from the company that brings you cool, inspiring footwear. At the shop you can find the Irregular Choice footwear mainline, brand exclusives as well as the new Irregular Choice clothing line.

The store is located at: 276 Lafayette Street, between Prince and Houston
http://www.irregularchoice.com/