Austin TX Honda dealer rewards loyalty with holiday cookbook made from customer recipes

Howdy Honda asks loyal customers to submit favorite Holiday cookie recipe to create a community-sourced Holiday cookbook.
 
Dec. 7, 2011 - PRLog -- Howdy Honda, one of the leading car dealerships in Austin, created a Holiday cookie cookbook made from customer-submitted recipes. The Austin Honda dealer reached out to the customers enrolled in their loyalty-reward program, as well as their fans on Facebook for recipe submission.

Howdy Honda initiated the campaign during the month of November with an email blast and Facebook post, asking their loyal fan base to post a favorite holiday cookie recipe on Howdy Honda’s Facebook wall. The response rate was higher than expected, receiving over 40 cookie recipe submissions.

The goal of the campaign was to build a sense of community among Howdy Honda’s customers and at the same time reward those loyal clients by featuring them in a relevant and useful publication. “We wanted to bring our customers together and say ‘thank you’ by creating an interactive experience using social media that was purposeful and significant, so we decided to go with the cookie cookbook. Cookies are one of those things that transcend social gaps and, with the holiday season coming up; it just made perfect sense to create a cookbook filled with our customers’ recipes. Not only is it relevant for us as a company, it is meaningful to each recipe author and useful for everyone; especially during the Holidays when families get together and create new memories,” states Iris Claudio, Marketing Coordinator for Howdy Honda.

To download a copy of the cookie cookbook, please visit http://www.howdyhonda.com/holiday-cookie-cookbook.

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Howdy Honda is the leading car dealership in Austin and Central Texas, providing new and used cars for sale six days a week. In addittion, Howdy Honda also houses a premier Service and Parts Department that can undertake any Honda repair need, and is equipped with an Express Service Center for light maintenance work. Howdy Honda is a leader in the Austin community and has an excellent reputation for customer service.
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