Follow on Google News News By Tag * Marketing Services Financial Intelligence * Fintellect * Brilliant Media Group * Mediacom * More Tags... Industry News News By Location Country(s) Industry News
Follow on Google News | Cash strapped Brilliant surrenders to MediacomMediacom has come to the rescue of cash strapped Brilliant Media Group by acquiring the business after a continuing financial crisis followed the loss of major clients DFS and Asda in March this year.
By: Bob Willott (editor) According to a report in "Marketing Services Financial Intelligence" "The group’s biggest asset was entirely intangible – some £19.5 million attributed to goodwill arising from a restructuring of the group in 2009", the report said. "Marketing Services Financial Intelligence" Both DFS and Asda moved their business from Brilliant to WPP Group’s Mediacom global buying network, making Mediacom an obvious agency to absorb some of the Brilliant staff and residual business. # # # "Marketing Services Financial Intelligence" End
Account Email Address Account Phone Number Disclaimer Report Abuse
|
|