Balance Interactive Launches New Website for Reporters Committee for Freedom of the Press

Dec. 6, 2011 - PRLog -- Balance Interactive developed a new Drupal-based website for the Reporters Committee for Freedom of the Press (RCFP).

Balance developers implemented the Drupal content management system to ensure ease of site management and use. The redesign included efforts in web strategy, content, information architecture and interactive design. The new website continues to be an essential media law resource for journalists, lawyers, funders and other key audiences.

A key feature of the new site is the dynamic presentation of content by topic. Visitors can now better access the vast array of resources available to them from RCFP.

For more than 40 years, the RCFP has played a role in nearly every significant press freedom case that has come before the U.S. Supreme Court. The organization is a major resource for free speech issues, disseminating information in a variety of forms, including its website and social media, a quarterly legal review, a weekly newsletter, and various handbooks and guides. It also maintains a 24-hour telephone and online hotline for journalists. The Reporters Committee website redesign is funded in part by contributions from the John S. and James L. Knight Foundation and the Dow Jones Foundation.

Located in Springfield, Virginia, Balance Interactive helps organizations better manage their expanding online presence, including websites, email, social media, and mobile. The firm specializes in creating online experiences that nurture customer relationships, strengthen brand loyalty through communities of interest, and use content and conversation to create conversions.  Balance Interactive is a Small Business Administration (SBA) and a State of Virginia certified woman-owned business. The company is also registered with Virginia’s Procurement Portal (eVA) and the Ariba Commerce Service Network. The company’s website is www.balanceinteractive.com.

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For more information, contact Jill Kurtz at jill.kurtz@balanceinteractive.com

Balance Interactive helps organizations better manage your expanding online presence. Our holistic approach to websites, email, social media and mobile is designed to make your online properties work together to create impactful online experiences that:

Nurture relationships with your customers online
Strengthen your brand loyalty through communities of interest
Utilize your content and conversation to create conversions

Since 1997 we have used the following communication tools and technologies to help our association clients meet their business goals:

Content Strategy
Social Media Strategy & Implementation
Website Strategy
Design
Usability testing
Content Management Systems (Drupal and Ektron)
AMS Integration
Measurement and Analytics insight