PRLog - Dec. 5, 2011 - CREWE, U.K. -- BUSINESSES across mid and south Cheshire are being offered a pragmatic and affordable opportunity to fight back against the challenging economic downturn thanks to the launch of a joint initiative by two of the region’s most experienced PR and Publicity agencies.
Jan Roberts and Carl Nagaitis
Nantwich-based Pure PR and Winsford’s Bryher Business Partnership have created a ‘Beat the Slowdown’ package to help businesses get noticed by potential new clients and customers despite the economic gloom and doom.
Both companies are owned and run by former successful journalists who use their intimate knowledge of the media to create positive publicity campaigns to increase the visibility of their clients’ services and products.
“As the saying goes when the going gets tough, the tough get going,” said Bryher Business MD Carl Nagaitis, a former Fleet Street journalist. “When trade slows down the big boys boost their marketing and PR budgets and make sure their profile is raised and their visibility increased.
“Unfortunately smaller companies tend to pull in their belts, cut their costs and cross their fingers in hope of surviving the bad times. Of course, they often don’t have the money for PR and marketing campaigns.
“However, maintaining brand awareness is crucial whatever size your business. And the right positive publicity can achieve that as well as attracting new clients and customers. That’s why we and Pure PR have come up with out ‘Beat the Slowdown’ deal.
“We want to give businesses across Cheshire to be able to weather the economic storm and aim to put them in the spotlight and increase the visibility using the widest range of media,” added Carl, who has more than 30 years experience in regional and national newspapers.
Jan Roberts, who founded Nantwich-based Pure PR after a long and successful career with local and regional newspapers including the Crewe Chronicle added: “Between us Carl and I have more than 50 years experience in the news industry and we use that know-how to ensure our clients get noticed.
“Positive publicity campaigns can make a business stand out from its competitors as well as adding value and credibility to a brand. It can also be far more effective – as well as much less expensive – than paid for advertising.
“Having lived and worked in South Cheshire for most of my working life, I am committed to giving our local business community the exposure that can help them come through the economic difficulties ahead.
“By linking up Bryher Business Partnership and Pure PR can offer businesses in this region a powerful means of getting their message across at a time when getting noticed can make all the difference.”
For more information or a free consultation call Carl on 07957 860720 or Jan on 0770 9977629.