Labbrand and Nombra Create Chinese Brand Name for SEAT

Dec. 5, 2011 - PRLog -- SEAT is a member of the Volkswagen group and represents a dynamic and spirited brand constantly seeking to create quality car enjoyment. SEAT intends to further establish its presence in China and positions itself as a sporty alternative for the Chinese consumers.
Labbrand successfully created the Chinese name 西雅特 [xī yă tè] for SEAT. The character西 [xī] is used in 西班牙 [xī ban ya], which is the Chinese word for Spain. 雅 [yă] represents elegance while 特 [tè] portrays the meaning of uniqueness and specialty. Combined together, this name is phonetic similar to SEAT and successfully embodies its Spanish origin and foreign appeal. Also, 西雅特 [xī yă tè] is simple to pronounce and easily associated with the original brand name.
To ensure the suitability of the Chinese brand name, Labbrand and Nombra carried out a thorough process consisting of competitor name analyses, Chinese name creations, smart legal checks, linguistic checks, and quantitative consumer tests. Labbrand believes that this memorable and unique Chinese name will greatly assist SEAT in building up its differentiating brand image in China.  
For more info, please visit http://www.labbrand.com

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