The forum enjoyed even stronger attendance this year, with over 350 registered marketing communications professionals, the majority of whom were top advertising spending clients and their advertising agencies from the Levant region; with many others attending from across the Middle East.
mediaME Forum:2011 delivered quality content, with 30 speakers and panelists from across the region, each tackling a specialized field, presenting the latest facts, figures and trends.
Topics covered included an overview of digital branding and creativity in Arabia, the power of local content in online communities, the opportunities in online video advertising, mobile branding and campaigns in Middle East, the rise of affiliate, social media marketing strategies, latest findings of the Arab Social Media Report, Arabic search engine marketing, the role of ad networks in campaigns, digital reputation management, Arab brands and gaming, Internet audience growth statistics and trends and more.
Zeid Nasser, founder of mediaME.com and part of the organizing team said "We are proud to play a role in activating the digital media market in Levant countries, by bringing together all these traditional and digital media professionals. We believe the Levant should play a key role in the region’s digital media growth, specifically due to its proven success in Arabic content creation. Local and regional advertising budgets must now follow and, with everyone's concentrated efforts, they will."
“Through mediaME.com, our regional online community of over 13,000 professionals, we aim to help facilitate this digital media transformation in the whole region, whether in the Levant, Gulf or North Africa," added Nasser.
mediaME Forum:2011 was streamed live on the Internet, achieving close to a thousand views, and caused a significant buzz before and during the event in the Twitter sphere with thousands of tweets. Several video interviews were conducted with speakers and the event content, including presentations, may be accessed at the website www.mediameforum.com.
The two-day event was sponsored by Umniah (Platinum sponsor), Ipsos, ikoo and Jeeran.com (Gold sponsors), The Online Project, Istikana, Tribal Fusion, Ikbis, Boost Communications and Bidaya Corporate Communications (Silver sponsors) and is managed by mediaME.com, the region's first and biggest online community for advertising and media professionals. The mediaME Forum is an annual event and is scheduled to be held again in November 2012 in Amman.
# # #
mediaME.com is the first and leading portal for advertising and media professionals in the Middle East, boasting over 13,000 registered professionals. It is a user-generated content site, where users contribute creative work, jobs, media rates, company contact info, event info, news, press releases, classifieds and more. Today, it has the largest archive and database of information on advertising and media in the Gulf, Levant and North Africa. mediaME was launched in December 2006, by MediaScope Ltd.