The nominations were announced at a live televised concert opened and closed by extravagant pop star Lady Gaga. For the fourth consecutive year, the nominations special was broadcast live on American television but a houseful of lucky attendees witnessed the unique spectacle in person. With veteran rapper LL Cool J serving as host, Gaga performed her new single “Marry the Night” in a black bikini and overcoat with heavy black make-up.
Rihanna got the crowd moving with her performance live via satellite from the O2 arena in London. She confidently strutted her way through "We Found Love" from her new Talk That Talk album.
Fans of the Japanese brand Casio watches are likely to see many of the brands watches taking their place on the award ceremony’s stage. Baby G fanatics Rihanna and Lady Gaga are nominated in the Album of the Year category alongside Bruno Mars, the Foo Fighters and Adele. Casio watches (http://www.thewatchhut.co.uk) wearer Chris Martin is also nominated alongside his Coldplay band mates in the Best Rock Performance category and Best Rock Song for Every Teardrop is a Waterfall.
The Japanese watch manufacturer has found itself becoming closely associated with the music industry in recent years through a number of collaborations with artists. It has been embraced by both the pop and rock world due in part to the high quality of the watches and the ability to stand up to the stresses and strains of busy touring schedules and the excesses of the rock and roll world without suffering failures. The Baby G line in particular has grown in popularity due to its availability in its wild variety of colours that offer something to match, whatever the stage outfit.