Starting Monday, December 5, 2011, foodies will have the chance to showcase their support for the local Gambian bakery both in person and online at Apple Café’s virtual Taap.it store front. Participants can “taap” their favorite cookie to receive a complementary item while simultaneously updating following foodies everywhere on the treat. This system, according to a representative, is a key feature of Taap.it for Small Businesses where every share, or “taap”, will generate large volumes of social media buzz for small local businesses such as Apple Café Bakery on the hyper-local, neighborhood level.
Initiatives such as this have long been a core focus of the Taap.it business model. Starting with the popular “Taapy Hour” series, Taap.it has often partnered with new local venues in Manhattan to help small entrepreneurs find their niches in the over saturated New York City landscape.
Apple Café Bakery was opened in mid-2011 by chef and former caterer Alhagie Jallow and partner Trawally Bubacarr. Taap.it was established in 2011 as an integrated social media and shopping platform for the local marketplace.