Carrentals.co.uk and Brake Announce Introduction of 6th Annual Road Sense CampaignRoad safety charity partners with leading car hire comparison website to advise drivers on winter motoring issues
By: Helen Young Dec. 2, 2011 - PRLog -- ‘Road Sense’, the annual motoring safety awareness campaign conducted by leading car hire price comparison website Carrentals.co.uk, has been launched this week. This is the sixth year the website has run the campaign and it is this year operated in conjunction with road safety charity Brake. This year’s campaign seeks to raise awareness of the importance of car safety checks throughout the winter weather season.
Every year ‘Road Sense’ shines a light on a vital motoring safety issue and campaigns for increased awareness among motorists. This year’s subject is getting a car’s brakes and tyres checked out ahead of snowy and icy weather, and not ignoring this essential safety check for budgetary reasons. Gareth Robinson, Managing Director of Carrentals.co.uk, commented: “We are looking to advise people that they cannot afford to skimp on getting their brakes and tyres checked out this winter, it is simply too important an issue. We appreciate that budgets are tight but a little extra expenditure can help massively reduce the number of fatal road accidents this winter.” Road safety foundation Brake says that more UK young people are killed by road accidents than by any other means each year, with speeding and careless overtaking major factors. The charity also reports that in the UK one in eight people is aged under 25, while disproportionately someone from that age bracket is present in one in every four road accidents. “We always seek to offer our site users and people at large accurate and useful information, and we can do this by working with organisations like Brake,” Gareth went on. “When Brake speaks on road safety issues UK drivers should really pay attention. We want everyone to play a part in acting to reduce fatal road accidents in the UK this winter.” Katie Shephard, director at Brake, comments: “We are pleased to work with Carrentals.co.uk on this year’s Road Sense campaign and we hope to drive the desired result from the initiative. Our goal during this year’s UK is to convince drivers to ‘have a heart at the wheel’ and consider others as well as themselves.” The Carrentals.co.uk Road Sense site offers road safety advice as well as new offers, including discounts on winter clothing and reflective gear for children and adults from Outdoor Look and BrightKidz. Carrentals.co.uk is the leading car hire comparison site comparing prices in over 15,000 locations worldwide including France, Spain and car hire in Ireland, with pick up locations including car hire in Dublin, Cork and Shannon. For more road safety information, offers and advice visit www.carrentals.co.uk/ /ends. About Carrentals.co.uk Carrentals.co.uk was launched in February 2003 and grew to become one of the UK's leading online car hire companies by 2006. In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the Carrentals.co.uk site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 15,000 locations. Websites searched include Alamo, Auto Europe, Budget, Ebookers, Hertz, Holiday Autos, Opodo, Sixt and Thrifty, with the Carrentals.co.uk site quickly comparing prices and allowing customers to refine their search by car type. The Carrentals.co.uk site also features over 5,000 pages of travel information in a mini-guide format. In 2008 Carrentals.co.uk was voted Best Car Hire Website in the Travolution Awards, and in 2010 it was Highly Commended in the Best Meta-search/ Media Contact Rachel Builder & Jenny White Context T: 01625 511966 F: 01625 511967 carrentals@contextpr.co.uk www.contextpr.co.uk http://www.youtube.com/ End
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