PRLog - Dec. 1, 2011 - FAIRFAX, Va. -- A mistake we often see on websites for lawyers: They have a CTA, but it’s only present on their homepage or their “Contact Us” page. While that’s a great start, you should know that you can significantly increase conversions and contacts.
What makes it so critical to have a call to action(CTA) on your web pages?
When customers discover your site via a search engine, chances are that they do not go directly to your home page. In most cases, they will be sent to an article, a FAQ, or a blog post. If these pages don’t have a CTA (or more than one), then they may well navigate away from your website altogether.
On the other hand, if all of your pages contain one or more calls to action – and opportunities to explore the topic further on related pages of your website – visitors are more likely to contact you and get to know your law office. This will not only get you more conversions and more clients, it will also lower your bounce rate – a statistic that search engines use to rank your website.