Deschutes Brewery will bring its Base Camp for Beer Fanatics to the TrackTown12 fan experience

Dec. 1, 2011 - PRLog -- EUGENE, Ore. –– The Oregon Track Club (OTC) and TrackTown USA’s Local Organizing Committee (LOC) announced Deschutes Brewery as the official craft brewery for the TrackTown12 fan experience and official entertainment plaza at Haywood Field in ¬Eugene, Ore., from June 22 to July 1, 2012.

The Bend, Ore., brewery will also be the title partner of Deschutes Brewery Base Camp for Beer Fanatics, a unique concept neighborhood within TrackTown12 where fans can watch the track and field action on giant screen televisions while enjoying Deschutes Brewery beer and food from the Deschutes Brewery pub menu. Deschutes Brewery beers include Mirror Pond Pale Ale, Black Butte Porter and Inversion IPA. Deschutes Brewery owns and operates two pubs: the Bend Public House and the Portland Public House in the Pearl District.

The free, 20-acre TrackTown12 fan experience will take place adjacent to historic Hayward Field, the site of the Trials competition, and is expected to draw more than 25,000 fans during its 10-day run. In addition to the Deschutes Brewery Base Camp for Beer Fanatics, the TrackTown12 fan experience will feature live entertainment and a variety of other activities for fans of all ages.

"We are thrilled to partner with this monumental event happening in our home state. The TrackTown12 fan experience is a one-of-a-kind opportunity for our brand and many others to build meaningful relationships with tens of thousands of consumers said Gary Fish, president of Deschutes Brewery.

"It’s exciting to welcome Deschutes Brewery to TrackTown12. The brewery’s pub-like space and popular beverages will attract and entertain both fans with meet tickets and those who simply want to be a part of the track and Field experience in the festival,” said Vin Lananna, co-chair of the LOC and associate athletic director at the University of Oregon.

About TrackTown12
TrackTown12, the U.S. Olympic Team Trials – Track & Field competition and free, 10-day, 20-acre interactive fan experience, will take place in Eugene, Ore. from June 22 to July 1, 2012. The Olympic Trials competition is the largest national championship track meet in the world and will select the athletes to represent Team USA at the London Olympic Games in 2012. The TrackTown12 fan experience is produced by SportsOne, a leading national sports and entertainment marketing agency based in Beaverton, Ore.  SportsOne also produced the fan experience at Eugene 08, the 2008 U.S. Olympic Team Trials - Track & Field. For the extensive sustainability efforts at Eugene 08, the OTC and LOC received the International Olympic Committee’s inaugural Sport and the Environment Award for North America in March 2009.

Tickets
All-session passes are currently on sale at http:www//TrackTown12.com or by phone at 1-800-WEBFOOT.

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SportsOne is a national sports and entertainment marketing and public relations agency in Beaverton, Ore. The SportsOne roster includes TrackTown12 at the US Olympic Team Trials – Track & Field and the Safeway Game Day Experience. GoSportsOne.com.