PRLog - Nov. 30, 2011 - ALBANY, Calif. -- San Francisco – Developing a new product in a new category is a formidable task, but actually launching the product when it's ready for the market is often a missed opportunity for product managers and business owners. A successful product launch can make a huge impact on whether a product succeeds or fails in the marketplace, however a product launch event alone is not a successful launch. Because new products can earn about half their sales and profits far earlier in the product life cycle than expected, even a great product, developed with a market-driven approach, is vulnerable. Organizational issues, misunderstanding of roles and responsibilities, and the lack of a strategic approach are factors that can impact product launch success. Key to successful launch processes and product events is realizing where your product/event fits in the marketplace, and consistently communicating through a variety of marketing vehicles over a long range of time. This discussion will include analyzing Product Camp Austin as a stellar example of event marketing best practices.
Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.
Elizabeth Quintanilla, Marketing Gunslinger, will be speaking at the weekly Global Product Management Talk on Twitter Monday, December 5, 2011 at 4:00 PM Pacific Time, which will be Tuesday, December 6 at 11:00 AM Australian Time using the hashtag #prodmgmttalk
As a former Rocket Scientist, Elizabeth helped navigate spacecraft on their journey from Earth to Mars and as a systems engineer managed the requirements to transition to move navigational software from one code base to another. However, her personal journey brought her back to Texas where she completed her MBA and was a product professional at IBM. In 2009, Elizabeth became an active member of ProductCamp Austin and has been an active Marketing Gunslinger since.
Elizabeth says, “I am thrilled to join the Global Product Management Community on this twitter chat! I have seen various thought leaders and active community members bounce ideas, share best practices and more importantly - grow the community around product management and product marketing. Looking forward to this twitter chat!”
Tweet traveled 7400 miles
The Global Product Management Talk was conceived by Cindy F. Solomon, a San Francisco Bay Area certified product manager and embraced by Adrienne Tan, founder of brainmates, an Australian product management company, to bring international product managers together with experts in the field.
The Global Product Management Talk on Twitter, since its inception in February 2011, has had a clear focus on cultivating a community of international hi-tech professionals within product management, product marketing and related professional domains. It is the largest Twitter Chat with this focus in the world, recently generating 449,319 impressions, reaching an audience of 35,703 followers with re-tweets occurring for days and weeks following the hour event.
Weekly, Solomon produces the event, curating guest speakers, and inviting participation via social media. The speaker and co-hosts discuss Twitter comments which are broadcast live over BlogTalkRadio, while active participation is taking place digitally within the Twitter stream using a stanzr.com/prodmgmttalk, a social media chat tool. Following the event, both the written transcript of tweets and the recording of the audio discussion are available for viewing & listening on social media and iTunes platforms. Participants are encouraged to expand upon their statements and insights by blogging to continue the conversation. All of the content from the event is packaged into an eBook to further extend the value and reach of the subject matter.
About Elizabeth Quintanilla
Elizabeth Quintanilla is Austin's Marketing Gunslinger. She founded her consulting practice in 2009 and is certified by the City of Austin as a Woman and Minority owned business. Elizabeth actively serves as a City of Austin Commissioner on the Austin Community Technology and Telecommunications Commission. Previously, Elizabeth has volunteered as a Board Member of ProductCamp Austin and a Social Media Ambassador for the Greater Austin Hispanic Chamber of Commerce (GAHCC).
Elizabeth is a positive, people-oriented, and performance-
Email: elizabeth.quintanilla at gmail dot com
About Cindy F. Solomon:
Cindy F. Solomon is Founder, Executive Producer and Co-host of the Global Product Management Talk on Twitter. Solomon has over 15 years of web, services, and software product marketing experience at Apple, Vadem, NetObjects and start-ups in Silicon Valley. She founded a NYC broadcast advertising company and developed “Breakthrough, the newsletter of innovation” for Boardroom Reports. She holds CPM/CPMM certification.
Cindy F. Solomon
cindy at prodmgmttalk dot com
About Global Product Management Talk
The Global Product Management Talk is curated for passionate product professionals and business owners who want to teach, learn & network about managing products, whether you're an Agile practitioner involved with developing, designing & launching products, brands, marketing, project management, and/or you care about the entire process to guarantee successful products and companies.
Stay in the know with the Global Product Management Talk Community!
Converse with us #prodmgmttalk http://bit.ly/
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Announcing New Audio series! "Tools of the Trade" http://bit.ly/
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Global Product Management Talk is a weekly mini-product camp Socratic discussion (on Twitter) of pre-posted questions with live audio of thought leader and co-hosts commenting (on Blogtalkradio)