Commenting on the findings of the study Rohit Manghnani, Business Head at Jeevansathi.com said,” In the changing era of arranged marriages it is very astonishing to find that caste and religion continue to play such an important role in arranged marriages. The primary reason for this mindset would be parents’ influence on the decision. Women on the other hand are very particular about a secure life which is why education and income are key factors taken into consideration by them.”
Of the male respondents who took the survey 38% said that physical appearance of the bride is a key factor considered by them when looking for a life partner. Education of the girl also emerges important with 32% of men voting for the same. Income and Profession seem to be least imp to men when they are evaluating a prospective bride. A similar sentiment was revealed by the parents of grooms as well.
Attributes evaluated during Matrimony - Looking for a Groom - Looking for a Bride
Among the women who responded to the survey education, income and profession of the groom are the important factors that are considered when looking for their match. Parents of brides however are very particular about education as 40% of them have opted for the same. Physical appearance and current location of the groom is of least importance to the bride as well as their parents.
Jeevansathi.com, India’s fastest growing matrimonial site provides online matrimonial classified services. It was acquired by Info Edge (India) Ltd (creators of leading brands such as Naukri.com, 99acres.com and Shiksha.com)
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Jeevansathi.com Match Points will utilize its online database to provide match making services. Anyone, looking for prospective bride/groom can walk-in to a Jeevansathi.com Match Point.