24 Hours of Booty Adds Fourth Charity Cycling Event Benefitting LIVESTRONG

Nov. 29, 2011 - PRLog -- INDIANAPOLIS – Nov. 28, 2011 – 24 Hours of Booty, Inc. is heading to the Midwest. The Official 24-Hour Cycling Event of LIVESTRONG and the premier national 24-hour road cycling charity event in the country announced plans today that it will be expanding to Indianapolis for its 2012 event series. The 24 Hours of Booty of Indianapolis will take place at Butler University on Friday, June 29 and Saturday, June 30, 2012.

“We are ecstatic about this expansion and adding Indianapolis to our family of event markets,” said Basil Lyberg, executive director of 24 Hours of Booty. “Butler University and the community have gone above and beyond to welcome us and will play a tremendous role in helping us continue our mission.”

The non-competitive charity cycling event is geared for teams and individuals of all ages and cycling abilities to help raise funds, public awareness and support for LIVESTRONG and local cancer charities. To participate in the 24 Hours of Booty of Indianapolis, each rider is required to pay a $50 fee to register and raise a minimum of $200 prior to the ride. For more information or to sign up for the event, visit www.24hoursofbooty.org.

The Indianapolis event will be joining three other 24 Hours of Booty cancer charity cycling rides in Charlotte, N.C., Columbia, Md., and Atlanta, Ga.

About 24 Hours of Booty

24 Hours of Booty, Inc. – which runs the Official 24-Hour Cycling Event of LIVESTRONG and the premier national 24-hour road cycling charity event in the country – is a registered 501(c)(3) non-profit charity located in Charlotte that provides extraordinary cycling events that are safe, fun, and open to all levels of cycling ability. Its mission is to conduct 24-hour cycling events that increase public awareness, funds, and support for LIVESTRONG and local cancer organizations.  Local organizations include The Keep Pounding Fund at Carolinas Medical Center and the Brain Tumor Fund for the Carolinas in Charlotte, the Ulman Cancer Fund for Young Adults in Columbia, Md., and Aflac Cancer Center of Children’s Healthcare of Atlanta.

In 24 Hours of Booty’s 10-year history, more than 10,000 riders have raised more than $6 million. For more information, call 704-365-4417 or visit 24hoursofbooty.org.


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24 Hours of Booty Indianapolis Media Contacts:

Andy Wilson                                   Jeremy Riffle

awilson@bohlsenpr.com               jriffle@bohlsenpr.com

BohlsenPR

Phone: 317-602-7137