Brighton Publishing LLC signs Dr. Morton E. Tavel for Snake Oil is Alive and Well

Nov. 29, 2011 - PRLog -- Brighton Publishing LLC has signed Morton E. Tavel, MD, FACC, for his latest book—a stunning examination of the world of medicine today that will shock, amaze, and even outrage. Snake Oil is Alive and Well: The Clash Between Myths and Reality is scheduled for release in mid-2012.

Health Care today, both in practice and in politics, is filled with many misconceptions—not only from the general public, but also from the educated and trained men and women within the profession. In this hard-hitting book, Dr. Morton E. Tavel seeks to provide answers to questions plaguing health care from all directions.

“Snake Oil” is a term metaphorically applied to the many methods of treatment lacking scientific credibility, including “quackery” of all types, alternative medicine, procedures such as acupuncture and chiropractic medicine, misinformation about diets, vitamins, and other dietary supplementation, antioxidants, and many others.

In this book, Dr. Tavel puts to paper the truth about multi-billion-dollar industries… the truth they have worked hard to prevent you, the public, from learning.

Not stopping there, Tavel’s thoughts also extend to the less obvious myths surrounding such diverse topics as the tricks performed by pharmaceutical companies, and the illusion surrounding the apparent success of all types of medical management—both conventional and outlandish—much of which can be explained by the so-called placebo effect.

Understanding these myths can pave the way toward healthier living and better medical care. In the process of dispelling myths, Dr. Tavel presents a detailed analysis of how biases and myths are formed, which, in itself, can lead individuals toward better self-awareness and more profound understanding of many issues beyond health. These include such diverse subjects as why the self-proclaimed experts are usually wrong about the stock market, odds at sporting events and casinos, and even why our political leaders are so often prone to false conclusions.

Dr. Tavel’s insights provide useful information to everyone—especially to those giving or receiving care and advice about matters of health.

“The billions of dollars the snake oil salesmen make each year off the American public are now at risk, thanks to the truth in these pages, as told in the clear voice of one of America’s most respected physicians,” said Kathie McGuire, director of Brighton Publishing LLC. “What no U.S. Surgeon General has dared, nor the F.D.A. has managed, Dr. Morton Tavel has done with this book: put the power of health care knowledge back into the hands of average, honest people like you and me.”

Dr. Tavel, a physician and internist/cardiologist, has managed patients for half a century. He has generated more than one hundred research studies which have appeared in nearly all major peer-reviewed medical journals and has participated on the editorial boards of several of them. He is the author of an internationally recognized book on cardiovascular disease and has contributed to numerous other medical texts. Holding a faculty position (clinical professor) at Indiana University School of Medicine, and he regularly instructs medical trainees at all levels.

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Brighton Publishing is a publisher offering authors 21st century options in multiple publishing formats.