Advertisers Gaining Competitive Edge at ACI’s Advertising Law Conference

Nov. 29, 2011 - PRLog -- Over 100 advertising leaders gather in New York in January every year to participate in American Conference Institute’s Annual Advertising Law conference, taking place this year on January 23 – 25, 2012 at the Millennium UN Plaza.   This year, however, the industry buzz is all surrounding a new session to the program – Go for the Gold:  A Case Study on Best Advertising Practices for the 2012 London Olympics led by official sponsors of the Olympic Games, as well as an attorney who counsels such clients.

In this unique session, the attendees have the rare opportunity to connect directly with in-house counsel and global advertising executives from Coca-Cola to hear their candid perspectives on how to best move into the global marketplace while best preserving the integrity of the Olympic logo.   According to Nick Johnson, Partner with Osborne Clarke in London, the UK takes very seriously its responsibility to ward off would-be ambush marketers.  As Johnson puts it, ““The anti-ambush protections in place around the London 2012 Olympics are some of the toughest in the history of the Games.  They give the London Organising Committee (LOCOG) strong powers to crack down on unauthorised advertising activity that suggests an association with the Olympics, whether or not key Olympic words and marks are used.” According to the program description and conference organizers, the in-house executives and outside counsel will be revealing:

•   How to prevent unofficial sponsors from promoting a product or brand during the Games
•   Best practices for capitalizing on the Olympic Rings
•   How to minimize the legal minefields of corporate sponsorship
•   Best preparation techniques for a crisis
•   Negotiating tactics for endorsement deals with Olympic athletes
•   The phenomenon of guerilla marketing


For more information on this session and the overall program, visit www.americanconference.com/advertisinglaw.