“Adding someone with Evan’s knowledge and expertise to the team will help us bring Insights Driven Media to a market that holds an immense opportunity for Resonate,” said George Stewart, CRO of Resonate Networks. “His experience working with major brands and building local sales teams from the ground up will further speed the growth of our business in 2012.”
Rullman joins Resonate Networks to build the company’s presence in the Midwest. There he will introduce agencies and brand marketers to Insights Driven Media, which provides brands with insights that are transformed into actionable media. With more than 15 years of experience in the online advertising industry, Rullman comes to Resonate from ChaCha where he was Senior Director of Branded Ad Sales in the Central Region. Prior to that, Rullman was Senior Director/VP of Branded Ad Sales for the Midwest Region at Demand Media.
Resonate is the first online ad company to connect advertisers with audiences by understanding why people engage with a brand, campaign or issue. Its unique approach asks people about the values that drive their decisions allowing Resonate to deliver the right audience in the most optimal locations online. The result Insights Driven Media that deepens convictions and change minds in a way that traditional online advertising can’t. Visit www.resonatenetworks.com to learn more.