New Website Shows How To Write a Cover Letter That Grabs Top Interviews

Nov. 28, 2011 - PRLog -- Brattleboro, VT — As more and more job applicants find it difficult to get called back for a job interview after sending in a resume, the traditional advice for writing resumes and cover letters no longer seems as relevant. The new blog How To Write a Cover Letter!, found at http://how-to-write-a-cover-letter.net, recommends using time-tested advertising techniques for resume cover letters, in order to get more job interviews.

"Using a cover letter to 'fill in' details of a resume is no longer a workable approach in today's job market. A cover letter must now explain why the hiring manager must interview the applicant — immediately," explains Jess Alexander, the author of the blog.

Why do hard-sell advertising techniques belong in the resume cover letter — a format traditionally associated with soft-selling, formal business language? Alexander explains:

Direct sales techniques capture the attention of hiring managers swamped with look-alike resumes. These same techniques create excitement by speaking directly to the needs of the company — and the hiring manager — by forging an immediate and solid connection.

The combined effect causes the hiring manager to want to speak to the applicant in person. The result is that the hiring manager telephones the applicant immediately to interview — avoiding any long wait for the applicant

Jess Alexander's blog explains the reasoning and practice of writing resume cover letters using direct sales techniques. His website available to all visitors. He also offers free video and email training to subscribers. Users can sign up for the training at http://how-to-write-a-cover-letter.net/access/signup.html to view the videos and receive the course materials.