Misty, a small retail business owner from Missouri's Bootheel, checked her contacts, made some new ones, and found that the so-called "Discount Leather Dealers" weren't so Discount after all. Markups of 300% are not uncommon. "It's disgusting how much these people are making off the backs of bikers." is the phrase Ron still utters, while he looks down and shakes his head.
Within weeks, Skeleton Crew Outfitters was formed, and shortly thereafter, Stainless Steel Biker Rings were researched. They found the same thing; HUGE profits. "We don't need to make that much money from a single ring." was their first thought, so the rings went up on the website too. One after the next, as their paychecks would allow, the inventory began to grow. They now offer 24 different styles on their very young website.
Now Skeleton Crew Outfitters is grabbing hold of everything they can get their hands on and discovering that Bikers are beginning to take notice. "Sales are up nearly 100% month over month and we're getting ready to open a small store here in Moberly."
Misty and Ron are very excited about their decision to go into business together and with the help of their daughter, Taylor, the future is looking bright. Even in this poor economic situation, Ron says "Because we have a lot of friends in the biker community, and we're not about to screw any of them over. We're on THEIR side!"
The business model that Skeleton Crew Outfitters is operating under is tried and true; Give people what they want, at a price you'd pay yourself, and you'll succeed.
Time will tell how it works out, but SkeletonCrewOutfitters.com is off to a great start.