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Follow on Google News | Boost Your Brand with Interactive Product TaggingHow to combine print & mobile technology to engage consumers
By: IPI Europe Ltd BUT, according to ‘disruptive’ The whole range of rapidly evolving range smart and interactive technologies, from watermarking, though Near Field Communication to Augmented Reality, for delivering this experience will be covered at the next Session of IPI’s, long running, ‘Printable Electronics & Interactive Products Programme’ in London next month. This session, which is open to non-members, promises to avoid the “sterile” question and answer format normally associated with business conferences, by encouraging lively debate. It will explore how to ‘Influence Consumers through Interactive Printed Media’ using, not only QR codes, but also electronic and graphic watermarking, RFID (Radio Frequency Identity), NFC (Near Field Communication) David Potter, IPI’s Commercial Director, said, “With contributions from leading technology providers and early adopters, our Programme Sessions are specifically designed to accelerate understanding and reduce the risks in grasping opportunities for evolving technologies. “Even more importantly, the sessions demonstrate real products and components that allow participants to see for themselves what is already possible,” he added. The session will involve participants from all stages of the value chain, from the High Street to materials suppliers. Contributors from across Europe include: 3M spinout Printechnologics, Ydreams, Digital Space, Optricks, Near Field Solutions, and The Product and Image Security Forum. IPI helps companies at the leading edge of technology adoption, by providing a single, independent source of expertise on the 'disruptive' technologies that are enabling the creation of a whole range of new components, products, processes and systems. For those businesses looking to use the latest interactive wizardry to boost their brand, IPI’s next session is the ideal place to start. It takes place at the Institute of Mining, Materials and Metals in Central London, on December 8, from 10:30am to 4:00pm. For Further Information please visit: http://ipieurope.com/ Media Contact: David Potter, IPI Europe, Tel: 0207 096 3944 Email: david.potter[ http://ipieurope.com Distributed on behalf of IPI Europe Ltd by NeonDrum news distribution service (http://www.neondrum.com) # # # NeonDrum is a targeted online news release distribution and monitoring service for PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter. End
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