Michigan Buick Dealers Learn Buick Making Times Square Technology Debut

Nov. 25, 2011 - PRLog -- NEW YORK – Michigan Buick dealers are already talking about the technological advancements of the new eAssist technology that’s standard in the 2012 Buick LaCrosse, optional in the 2012 Buick Regal, and now Buick is bringing even more technology to Times Square in New York.
According to a recent General Motors press release, Buick is delivering the “largest WIRED Store ever to Times Square this holiday season.” Though New York City is miles away from Michigan Buick dealers, the brand awareness that this partnering will bring to the Buick brand will help put their vehicles in the public eye.
[Rewind: Michigan Buick Dealers Learn Buick LaCrosse Delivers Higher Fuel Efficiency than Competitors]
The WIRED Store tech showcase features 200 or so of the latest in consumer gizmos, gadgets, in addition to extraordinary technology setups like a Buick Human Wind Tunnel. Visitors to the WIRED Store can step inside this tunnel display and see how “aerodynamic” they are on an in-store leader board. There “Wind Tunnel Face” will be posted on Buick’s Facebook page.
“Buick will offer WIRED Store visitors an entertaining and engaging way to discover the new LaCrosse and learn about its fuel-saving technologies,” said Craig Bierley, director, Buick Advertising and Promotions. “The Human Wind Tunnel and LaCrosse eAssist interactive display truly demonstrate what the WIRED Store is all about – they bring technology to life.”
Michigan Buick dealers should know the 2012 Buick LaCrosse with eAssist will be on display at the WIRED Store located at the corner of 42nd Street and Broadway. Tablet devices will be made available for consumers to use and learn more about the mild hybrid technology of the Buick LaCrosse. The devices are preloaded with the Aurasma app, which allows consumers to instantly watch information about the vehicle just by positioning the vehicle on the screen with the tablet’s built-in rear facing camera. Once this happens, the app will then bring up videos and information about the LaCrosse automatically. There’s no website to type in, only holding a device up to the vehicle much like how QR codes work. Buick is the first American automaker to use this app.
The Buick LaCrosse with eAssist earns up to 25 mpg city and 37 mpg highway using fuel-saving technology like regenerative braking and an electric motor. It’s presenting stiff competition for vehicles such as the Acura TL, Lincoln MKZ Hybrid and Lexus HS Hybrid.
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[Source(s): General Motors, PR Newswire, Aurasma.com]