November 25, 2011 Chicago Illinois- Earlier this week, Chicago rapper Seel Fresh released his latest music video "Early Morning" to a receptive audience that he states misunderstood his intended message for the project. The music video was set on LaSalle street in downtown Chicago's financial district, overlooking the Chicago Board of Trade , where Occupy Chicago protesters have been demonstrating since early October 2011.
"We shot the video a day or two into the protests when no one was really down there yet. We didn't even know it was happening until the security guards asked us if we were part of the protest" said Fresh, who claims his intention was to encourage people to be up early in the morning to combat the tough times with hard work rather than complaint. "I think people have the right idea wanting to do something to show their frustrations, but Its time to stop pointing fingers and reignite the American Entrepreneurial spirit. We create our own jobs in America, its not anyone else's responsibility but our own. This is our Time to get focused for the future."
On this 20th anniversary of Buy Nothing Day originally initiated by Adbusters Magazine in 1991, Seel Fresh went on to express his disenchantment with OWS related activist movements such as Buy Nothing Day. "I agree Black Friday is a good time to make a social statement through economic disobedience, however I feel a complete buying freeze
falls short of affecting the intended target. Instead of a buying nothing, consider buying from a local entrepreneur, small business, local artist, craftsman, or anyone else you know that's not a big box corporate giant."
Seel Fresh has been a staple within the Chicago art and music scenes for over a decade. He originally became known as a graffiti artist, and leveraged his notoriety from Street Art into an interest for his musical craft. Fresh was originally known for a boom bap style true school hip hop sound, however his range has since grown to include a wider range of electronic music including House, Juke, Dub Step, and Bmore.