There are a lot of people who can't get around, whether you have a disability, whether you're old or you're young," Brin told the Web 2.0 summit in San Francisco. He added, "There's also just incredible urban congestion caused by the need for parking. There's highway congestion because humans don't accurately drive on roads with smaller spacing" Junior Enterprise LTD’s Managing Director said, “This is an incredible opportunity to better the world”
The vehicle uses a rotating $75,000 laser on its roof called a "lidar" that gives a 360-degree, 3D understanding of the car's surroundings that is accurate to two centimetres, or about an inch. A computer in the trunk compares this information with known maps, as a result, the car knows every road and traffic light but can react to other cars and pedestrians, in any weather conditions, at any time of day. Brin said that autonomous cars successfully completed a "1,000-miles challenge," in which they drove through a complex route including city streets and fast highways without human intervention. Junior Enterprise LTD’s Managing Director has said “These driverless cars will be beneficial to every society, I hope everyone recognises that.”
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Junior Enterprise Ltd was established in late August 2010. Junior Enterprise Ltd is a fast growing sales and marketing firm located in Cardiff.