Abelow Pr Discusses Daily Deal Sites On The Rise

Nov. 23, 2011 - PRLog -- Westport, CT - Abelow PR, a leading New York City area public relations firm, knows that staying on top of the news and keeping up with the latest industry trends is a top priority for all public relations agencies.  With the holidays just around the corner, consumer-buying patterns are likely to strike interest.   No matter how small or large a person’s holiday budget, almost no one can pass up an amazing deal.  

With gifts in every price range, top daily deal sites are looking favorable among holiday shoppers.  According to Bloomberg, “U.S. consumers will spend $80 million to $100 million on daily-deal gifts between Thanksgiving and Christmas.” That is up from $20 million just last year!  This public relations company discusses what makes these websites so irresistible http://www.abelowpr.com/.  

“Daily deal sites offer incredible discounts on a wide variety of goods and services from restaurants, salons and spas to beauty products, electronics and home entertainment systems”, says Lorraine Abelow, President and CEO of Abelow PR, http://www.abelowpr.com/our-services/traditional-pr/.  However, not all daily deal sites are created equal.  Almost one third of these sites have been bought or sold by larger companies this past year alone, making the competition amongst them nothing short of fierce.  One of the top and fastest growing daily deal sites, LivingSocial.com, has claimed a coveted top spot in the realm of online deal making.

PR agencies and their clients can partake in the Living Social phenomenon all across the globe.  A person can not only get amazing deals in their local area, but Living Social has also created Escapes and Adventures that stretch far beyond city limits.

Plan an Escape or have an Adventure, says Abelow PR

For a discounted rate, a person can buy an “Escape” package at participating luxury hotels in top destinations all over the world.  Some of Living Social’s current Escapes include a two-night stay at the Palms Resort and Casino in Las Vegas and a seven-day Tanzanian Safari, along with numerous other escapes in various metropolitan areas.  
Living Social’s true novelty lies in its “Adventures”.  This Living Social exclusive lets people purchase an adventure (bar crawls, paintball, white water rafting, etc.) lead by a member of their adventures staff.  This can be one of the most creative ways to find a new and exciting way to spend a weekend afternoon.  Any public relations specialist can see that this daily deal site should not be ignored.

Living Social’s rapid growth and popularity can provide a great opportunity for public relations agencies and their clients.  Whether a client is part of the hospitality industry, or is simply looking to stand out from the crowd or attract business, being on a top daily deal site can help gain awareness and increase revenue.  This trend is only growing, and Abelow PR believes getting clients involved can truly yield positive results,http://www.abelowpr.com/our-services/travel-pr/.

About Abelow PR

Abelow PR is a luxury travel and consumer goods PR agency that was founded in 1993 by PR veteran Lorraine Abelow. The public relations agency has won numerous awards including the Platinum from the Hotel Sales and Marketing Association. In addition, Abelow PR is a boutique PR firm, comprised of a savvy group of pros, whose forte is generating bottom line results - lots of positive media coverage for their clients.

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Boutique PR agency with 25 years experience in the consumer and business field. Clients have included Trump International, UBS, Four Seasons Hotels and Tetley Tea.