River Marketing makes a big impression at the Eventia Awards

Nov. 23, 2011 - PRLog -- Eventia, the recognised official trade body of the events and live marketing industry, hosted the awards for over 700 top events industry professionals at the Hilton Park Lane on Friday 18th November.

River, which has been on something of a winning streak this year, received two gold awards - Best incentive/motivation (UK) for the Mercedes-Benz Vans World Cup programme and Best incentive/motivation (International) for its channel incentive programme, Pioneer Forward.

Hosted by impressionist and comedian Alistair McGowan, the Awards honoured the most outstanding business-to-business and business-to-consumer events of last year, including corporate events, product launches, company exhibitions, presentations, hospitality, celebratory events, meetings and conferences of all sizes and formats, both overseas and in the UK.  

River designed and implemented the Mercedes-Benz Vans Sales Acadamy World Cup campaign to help bring the dealer network together and create genuine engagement among participants.  The programme period coincided with the 2010 football World Cup and included creative communications such as a dedicated Facebook page, regular video updates and Twitter feeds, plus a celebrity challenge on TalkSPORT radio. Winning participants then took part in a special Mercedes-Benz Vans World Cup tournament, held at a professional football club in the UK.

The Agency designed and created the channel incentive programme for Pioneer to inspire its elite dealers to focus on sales of professional DJ products throughout Europe and encourage them to be loyal to the Pioneer brand.  It culminated in an impressive incentive trip to Ibiza for Pioneer’s top European dealers, who were treated to some incredible money-can’t-buy experiences at exclusive venues on the Island in June last year.

Managing Director, Phil Dunk, said: “Working with high profile brands like Merecedes-Benz and Pioneer is a privilege and it’s fantastic to receive these Gold awards in recognition of the programmes we’ve created and managed for them.”

Mark Grotefeld, European Head of Marketing and Global Head of Digital at Pioneer added: “We appreciate the strong, positive working relationship we have with the team at River. They really understand our business, the industry and what makes the people involved in our sales channels tick. The Pioneer Forward programme is a fresh and exciting way of motivating people and since its introduction we’ve seen some brilliant results.”

ENDS


Note to editors:

River Marketing is a performance improvement agency that creates, develops and runs bespoke programmes to reward, recognise, motivate and engage employees and distribution channels.  

Working in close consultation with its clients, River aims to excite, inspire and genuinely motivate the participants of all its programmes by making them relevant, meaningful and fun.  

Approaching solution development with intelligence and a thought process that is both creative and practical, River achieves tangible results, from sales uplifts to increased participant engagement.