The brewery upstart is undertaking this non-traditional financing method as banks tow an increasingly conservative line and institutional investors balk at the extensive rights Schubros will give its common shareholders.
The company hopes to tap local pride and community spirit to achieve its fundraising goals. At its crux, the YIMBY! Campaign (http://www.schubrosbrewery.com/
Consumers can participate at contribution levels, which are as low as $5.00 (featuring stickers and coupons) and as high as $2,000.00, whereby Brewmaster Mike Johannsen will personally bartend and present at a private event (bringing 20 liters of custom-brewed beer with him, along with other items). At prices in-between, there are also t-shirts, polo shirts and sweatshirts for sale.
“While our YIMBY! Campaign is unique, it is not completely original -- there are a couple of web-based organizations across the country, which exist solely to support contribution-
Brewmaster Mike Johannsen said, “We’re bringing an innovative concept to our area. Living in wine country, we are all familiar with wine and food pairing. But there is another dimension of food and beverage coupling that beer opens up. In fact, every beer we brew is specifically crafted to bring forth each style’s natural flavor hooks. We’re committed to teaching others how to maximize that experience.”
From eco-friendly cans to all natural ingredients, Schubros Brewery is dedicated to creating brands that illustrate its three core values -- community, responsibility and quality.
“Community bonds are just as pivotal to us as the quality product we will be delivering,”
More About the YIMBY! Campaign
The YIMBY! Campaign is a San-Ramon based community fundraising effort that allows everyday people to participate in bringing the community an upstart brewery without many of the restrictions that are required by the Securities and Exchange Commission (SEC). There are other opportunities available for people interested in buying shares. Interested investors can find more details on Schubros Brewery’s website (http://www.schubrosbrewery.com/
About Schubros Brewery
Schubros Brewery was founded in 2011 by four beer and food industry veterans who, together, possess nearly 50 years of industry experience. Striving to elevate beer enjoyment to the highest level, Schubros believes in creating the ultimate epicurean experience through its purposefully reciped beers. The brewery is guided by three core values – community, responsibility and quality. Schubros Brewery plans to participate in community events, hire locally and give one percent of its core-brand sales to worthy organizations in the San Ramon Valley and Tri-Valley regions including area schools and parks as well as wildlife and environment preservation groups. The company is committed to preserving the purity of its brands, investing in green technology and using all-natural and organic ingredients. For more information about Schubros Brewery, it’s management and values or the YIMBY! campaign, please visit http://www.schubrosbrewery.com or call (925) 786-2232.
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Schubros brings beer back to its roots -
the perfect complement for that great meal
and for just that moment when you kick back
and savor the stress-disintegrating presence
of a full bodied, impeccably smooth brew.