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Ernst & Young Entrepreneur-in-Residence Reveals mHealth Gazelle Growth Strategy at mHealthcon 12/1

mHealthcon organizers announced today that Ernst & Young's David Shrier will speak at mHealthcon December 1st at Rutgers New Brunswick on "Empowering Gazelles" to let loose the next generation of hyper-growth firms transforming the healthcare system

PRLog - Nov. 21, 2011 - NEW YORK -- New York, NY – mHealthcon organizers announced today that Ernst & Young's David Shrier will join more than 25 leaders in the field of mobile or wireless healthcare at the New York area's first conference focused exclusively on the surging market in  healthcare applications that operate on smartphones, iPhones, iPads and portable devices.

The pharma alley conference is hosted by Rutgers University Office of Research and Economic Development.  The conference will include exhibits, two keynotes, four workshops, panels of startup founders and mhealth investors, a demo lab and complimentary breakfast and lunch.

According to Shrier, mHealth Gazelles are the fast-growing companies that will create jobs and grow our economy. E&Y's 150,000+ employees in more than 140 countries are dedicated to empowering entrepreneurs, with a significant focus in healthcare innovation.
Ernst & Young started working with Google when it had only 5 employees.  Other healthcare clients of the firm include WebMD and Everyday Health.  Shrier will address the mHealthcon attendees on E&Y's tactics to find the next generation of gazelles that will transform the healthcare system.

Other confirmed speakers include: Tom Wheeler Chairman, mHealth Alliance Partnership; Cory Booker Mayor, City of Newark; Jayant Parthasarathy Director, Innovation UnitedHealthcare Group IT; Paulo Machado President Health Innovation Partners; Al Shar VP IT, Robert Wood Johnson Foundation; Serge Loncar CEO, CareSpeak; Richy Glassberg COO, MedHelp; Gopal Chopra CEO, pingmd; Ryan Sysko CEO, WellDoc; Donna Usiskin Principal, Edison Ventures; Brad Weinberg Principal, Blueprint Health; Tom Olenzak Principal, Robin Hood Ventures; Raj Tumuluri CEO, OpenStream; Sonny Vu Founder, Agamatrix; Bob Brooks VP, WEGO Health; Steven Krein, CEO, Startup Health;.

THE FULL CONFERENCE AGENDA:


8:30  am             Registration

EXHIBITS THROUGHOUT DAY

Main Ballroom

9:00             Keynote   Tom Wheeler, Chairman, mHealth Alliance Partnership

Tom Wheeler calls on his mix of entrepreneurship and high-level position to demonstrate the link between global health and mHealth ventures, combining efforts to build ”a common platform in the cloud that can be accessed wirelessly by all.”

Lounge Talks

9:45             Gamification Doug Goldstein, iConecto

Success in mhealth app development demands the ability to get Gamification right. Doug tackles the topic with new research and a strong analysis of its impact on marketing, product design, customer relationship management, and user behavior.

9:45            Acquiring mHealth  Michael Monson, Visiting Nurse Service of New York

What are the big firms looking for when they are ready to shop for an mhealth business? How do they judge value? Michael Monson takes on this hot topic.

9:45             Go2Market: What Does It Take?  Steven Krein Startup Health, Moderator

Serge Loncar   CareSpeak
Richy Glassberg  MedHelp
Gopal Chopra  pingmd
Ryan Sysko  WellDoc

Who’s got the right stuff in SMS-based patient management? Can texting save lives of patients? Ask Serge Loncar CEO of CareSpeak. United Healthcare Group thinks CareSpeak Communications may have the formula to improve patient compliance, improve outcomes and cut costs. Last month United Healthcare Group it announced it’s making CareSpeak’s two-way mobile text messaging services available to millions of members.

Car companies are looking into checking your glucose, and Ryan Sysko’s WellDoc is part of a new Ford Motor services package to help consumer keep track of levels while they drive. Just another sign that WellDoc, the well-positioned and profitable integrator of clinical, behavioral and motivational applications for chronic disease management’s got it right. Ryan will be at mHealthcon ready to answer questions and tell his story.

11:00  mHealth Consumers Speak Up Bob Brooks, WEGO Health, Moderator

As power users of social media and mHealth, this eye-opening panel of power mHealth Activists will give voice to the key issues inspired by the Go2Market panel.

12:00 Noon Luncheon Keynote  Mayor Cory Booker, The City of Newark

When Newark’s Mayor Cory Booker put his Twitter account to work in a winter blizzard, he tapped real-time communication to help manage a crisis, saving lives in the process. To Cory Booker, the future of healthcare starts right here.

1:00 pm Are You Market Ready?  Paulo Machado  Health Innovation Partners, Moderator
Al Shar   Robert Wood Johnson Foundation
Jayant Parthasarathy United Healthcare Group
Joseph Carr New Jersey Hospital Association

Are providers ready and able to jump into the mhealth pool? What are the obstacles and opportunities? And where and how do they partner with outside providers and startups on solutions?

2:30 pm Investors+Startups & Pitching

Donna Usiskin  Edison Ventures
Brad Weinberg  Blueprint Health
Tom Olenzak  Robin Hood Ventures
Kathleen Coviello  New Jersey Economic Development Authority

mHealth investments are the focus of these early and angel investors and accelerators who will hear 5 minute pitches from 5 mhealth startups. One fortunate firm will be selected to present their business plan at an upcoming New York private equity forum. Submit your business plan to be selected by 11/25.

4:00 pm  How To Do mHealth right Sonny Vu, Founder, Agamatrix

Sonny Vu, Founder  of Agamatrix will tell how a bootstrapped startup founded by two college roommates  achieved success by giving away the first hardware medical device designed for the iPhone. Eight years later the company he started has distributed more than a billion sensors, created major partnerships with Medco, Perrigo, and Sanofi and secured millions in sales.

4:00 pm  Top Innovator Showcase

A mix of up-and-coming and established mhealth players will offer a rapid fire introduction to their offerings and where they fit into the mhealth puzzle


About David L. Shrier

David Shrier has been an entrepreneur, investor and corporate strategist in the greater New York Area since 1995. He supports the E&Y hyper growth company team to empower entrepreneurs for success.  Prior to joining E&Y in October 2011 as their first-and-only Entrepreneur in Residence, David was an operating network executive with Compass Partners, a middle market growth equity fund, where he supported eHealth transactions.  Prior to that he has held both Fortune 100and growth-company executive roles in a range of industries, including serving as CEO of a healthcare data & information services business that he acquired from WebMD.  He also has mentored entrepreneurs and business executives for over a decade at leading academic institutions including NYU's Stern School of Business MBA Program, Columbia Business School and the Ecole Polytechnique Federale de Lausanne (EPFL) in Switzerland. David was born in Northern New Jersey and has great respect for the Rutgers programs supporting entrepreneurship.  He holds an Sc.B. from Brown University with a dual concentration in Biology and Theatre, Speech& Dance.

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mHealthcon Mobile Health Conference December 1st at Rutgers University Center New Brunswick, New Jersey, exclusively dedicated to the mobile health apps market, and will feature C-level industry speakers, exhibits workshops and product demonstrations.

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