Since the negative impacts of the unrest penetrated the sector, Travco Group maintained its faith in the resilience of the Egyptian tourism sector and didn’t doubt its capability in rebounding slowly but surely. Travco also believes that the power of communication is an essential marketing tool and takes all the necessary measures to be at proximity with its trade partners more so with all the industry's travel fairs and road shows.
The company showcased its high-end services, unveiled its upcoming developments and above all promoted the Egyptian destination. One of the latest developments is Jaz Blumarine, a neighboring property to the existing Iberotel Aquamarine Resort in Hurghada. More interesting developments that are underway in Sharm El Sheikh are Jaz Alcazar Sharm and Jaz Mirabel Blue. Jaz Alcazar Sharm is a resort comprising of 609 guest rooms including family and superior rooms, and suites and villas, featuring all standard amenities, and hotel facilities include a shopping arcade, two swimming pools and a kids’ pool, amphitheatre, health club and multipurpose courts, in addition to five restaurants offering different cuisines. As for Jaz Mirabel Blue, it is part of the Jaz Mirabel complex located in Nabq Bay, Sharm El Sheikh. This cozy property boasts 174 guest rooms, four restaurants and bars, three swimming pools with 12 water slides, and a Spa. Of course all guests at Jaz Mirabel Blue have access to all facilities offered within the Mirabel Complex. The company’s latest addition on the Nile is Jaz Yakouta. A dahabeya comprising of only six cabins, this new floating hotels redefines the meaning of cruising in luxury. Management also unveiled that the company’s portfolio will be welcoming new additions by 2015. These will include 300-room new resort in Sahl Hashish and 800 new rooms in Madinat Makadi. Moreover, two city hotels in Alexandria and Giza are also scheduled.
As Egypt's leading leisure group, Travco conducted a series of meetings to reassure the stability of the destination to its partners. The fact that Travco has proceeded with the construction of its developments played a vital role in transmitting a positive signal to its partners that the destination isn’t only recovering, but it also preparing for a strong comeback. Travco's plans weren't the only indicators that the Egyptian tourism sector is picking up, as its industry partners demonstrated their faith and interest in the Egyptian destination, and that it will always maintain its position as one of the world's most sought after travel destinations.
Mr. Hamed El Chiaty, Chairman and CEO of Travco Group, expressed his optimism regarding the sector's recovery stating that Travco Group has found the political situation in Egypt to be a challenging one, as it has consistently been making extreme efforts to help stimulate the international market and convince the world travelers that Egypt will remain a safe and exotic destination, regardless of what the current circumstances may be.
The 15 year award winner Travco Group has permeated every facet of Egypt’s tourism industry, with a unique fully integrated business model. Travco Group International Holding umbrella includes the following brands; Travco Travel the flagship destination management company (DMC) of the group handles more than 1.6 million tourists annually. Their renowned hospitality brands are the luxury hotel brands Jaz, Iberotel, Sol Y Mar Hotels & Resorts and Travcotels Nile Cruises. This is in addition to the leading German hotel chains recently acquired, Steigenberger Hotels & Resorts and InterCity Hotels. Travco Properties is Travco’s real estate development arm and features two mega developments namely Almaza Bay on Egypt’s North Coast and Madinat Makadi on the Red Sea. Travco Transport and Prestige Cars oversee the transportation fleet.
For further information, please visit: www.travcogroup.com