E-Commerce in Turkey in its latest “Turkey B2C E-Commerce Report 2011.” The analysis includes figures about internet use, online purchases and revenues along with competitors, products offered and trends.
In 2010, approximately 40 % of the Turkish population used the internet. When it comes to broadband access per 100 inhabitants, Turkey still lags far behind Germany and the USA. Furthermore, only 1 % of all Turks accessed the internet via mobile phones in 2010, which is by far below the EU average. There is much more potential for growth in the B2C E-Commerce market in Turkey.
Fashion and consumer electronics are popular categories for online shopping in Turkey
In Turkey the internet is mostly used to read news online or to download newspaper and magazine articles. Almost half of the Turkish population used the internet to search for “product and service related information.”
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