Society for Nutrition Education and Behavior webinar: Iowa Nutrition Network Social Marketing

Nov. 17, 2011 - PRLog -- The Society of Nutrition Education and Behavior (SNEB)  is hosting “Listening to the Audience - Iowa Nutrition Network Social Marketing for 2012 and Beyond,” a live webinar on Tuesday, December 6, 2011 from 1:00 – 2:00 p.m. EST. Sponsored by the SNEB Social Marketing Division, the webinar will engage participants in the social marketing process used to develop a low-fat milk campaign from the beginning as well as update a long-tested fruit and vegetable campaign.

Christine Hradek, MPH of the Iowa Nutrition Network, a division of the Iowa Department of Public Health, will address how social marketing is being incorporated into Iowa’s Wave 2 Models for SNAP-Ed Implementation and Evaluation Research Project. This special project will evaluate whether social marketing combined with a direct, school-based education model yields better parent outcomes than direct, school-based education alone.

As a result of attending the webinar participants will understand the importance of formative research and audience exploration in developing social marketing campaigns and behavioral education materials, be able to describe how to apply formative research to message and concept development, and be aware of the variety of no cost, well-tested, nutrition education materials available from the Iowa Nutrition Network which may be of use in other states.

This webinar is free for members of SNEB and discounted to $15 for members of the Association of SNAP-Ed Nutrition Networks and Other Implementing Agencies (ASNNA.) Non-member attendees are $25*. Attendees will earn 1 CPE from the Commission on Dietetic Registration. Register at http://www.sneb.org/events/events.html.

The Society for Nutrition Education and Behavior is an international organization of nutrition education professionals who are dedicated to promoting effective nutrition education and communication to support and improve healthful behaviors with a vision of healthy communities through nutrition education and advocacy. Visit the Society for Nutrition Education and Behavior at www.sneb.org. SNEB is a USDA/CNPP National Strategic Partner.

*Consider joining SNEB! Membership dues are pro-rated and only nominally more than the cost of webinar attendance. There will be an option to request membership information on the registration form.

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The Society for Nutrition Education and Behavior (SNEB) represents the professional interests of nutrition educators. SNEB is dedicated to promoting effective nutrition education and communication to support and improve healthful behaviors.