The one-day event, which starts at 8:30 a.m., will address best practices and case studies with experienced professionals from public safety and national and area media. This interactive presentation will examine media management at the local and national level, how to develop policy and procedures before an event occurs, how to utilize the media to promote your organization, and various aspects of social media and public safety.
“CSU put this program together to help those in emergency service and public safety information get firsthand knowledge and experiences from a panel of experts on communicating effectively with the media,” said Billy D. Hayes, vice president of Marketing and Outreach at CSU and public information officer with Gulf Shores Fire Rescue.
“These days, we have so many forms of media from TV, radio, newspaper, YouTube, Facebook and so on. For those of us in the emergency service field, it is crucial to understand the best and safest ways and means to get your message to the public to avoid confusion, misrepresentation or mistakes.”
Hayes, who is a former fire chief with an extensive background in working with the media, will be one of the featured experts at the workshop. Joining him will be:
Alan Brunacini, retired fire chief Phoenix, Ariz., Fire Department
Debbie Williams, WKRG-TV News reporter
Mike Brooks, former police officer and current law enforcement analyst for CNN and HLN
Bobby Halton, editor-in-chief of Fire Engineering magazine
Dennis Rubin, former fire chief with Washington D.C. Fire and EMS Department
Marc Anderson, assistant editor of the Baldwin (County) Register.
Cost to attend the Dec. 1 workshop is $25 per person and lunch and refreshments will be provided. This workshop was sponsored in part by the Alabama Gulf Coast Convention and Visitor Bureau. To register or get more information about this media relations workshop, please visit http://www.columbiasouthern.edu/