Brands and Tags creates name, tagline and identity for Dentifi Benefits Solution

Nov. 16, 2011 - PRLog -- Rochester, NY – Brands and Tags has created a new name, identity and positioning for  a desktop solution for dental offices that provides instant access to a patient's insurance information and eligibility. The solution, offered by Trojan Professional Services, has been named "Dentifi" with an accompanying tagline of "Faster. Smarter. Better."

"Dentifi immediately brings the ideas of identification and a dental context to anyone who sees or hears the name," said Chuck Ingersoll, President of Brands and Tags. "It's a perfect name for this solution because it delivers online access to identify the patient's insurance and eligibility and the target audience is dentists and their staffs." The accompanying tagline of "Faster. Smarter. Better" confidently differentiates this product from competitors, promising key advantages of speed, intelligence and superior performance. The Dentifi graphic identity / logo features a clean, crisp appearance keyed on a sans serif typeface with the "dots" on the "i's" symbolizing the interactive nature of the solution.

Brands and Tags and Chuck Ingersoll create names, taglines, slogans, positioning and graphic identities for organizations, products, services and individuals. The company has worked with clients including Kodak, Xerox, Bausch & Lomb and Bud's Hots, among many others. The firm's web site is http://brandsandtags.com.

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brandsandtags.com and Chuck Ingersoll create memorable names and meaningful taglines. Branding that differentiates organizations, products and services from the competition and elevates and extends their key messaging to prospects and customers.