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Follow on Google News | Riechesbaird’s Radio Show Spotlights the Value of a Brand in Mergers and AcquisitionsTracy Albert, Managing Director at Houlihan Lokey, provides insight into how companies benefit from a strong brand
By: John Christensen “With today’s challenging economic times, brand value plays a crucial role when it comes to how investment firms work with companies during mergers and acquisitions,” Albert provides expertise on mergers and acquisitions, private placements of debt and equity capital, financing leveraged transactions, business valuations and fairness opinions for the firm’s clients. He provides industry expertise in a broad range of businesses with a focus on exit strategies and maximizing shareholder values. He also formed and co-leads Houlihan Lokey’s Capital Alliance Group, where alliances have been developed with some of the leading wealth advisory firms in the country. Before joining Houlihan Lokey, Albert co-founded Chelsea Capital Corporation, a middle-market investment banking firm. Chelsea specialized in selling privately held companies to large financial buyers and consolidators. Houlihan Lokey is an international, advisory-focused bank ranked by Thomson Reuters as the No. 1 M&A advisor for U.S. transactions under $1 billion in 2010 and the No. 1 global M&A fairness opinion advisor over the past 10 years. Houlihan Lokey has 14 offices and more than 800 employees in Europe, the United States and Asia. The firm serves more than 1,000 clients each year, ranging from closely held companies to Global 500 corporations. The ‘Branding Business’ radio show is part of a new online community, www.BrandingBusiness.com, dedicated to brand strategy, brand development and brand engagement. It is an open online forum, for branding professionals, their clients and interested prospects. Along with sharing RiechesBaird’ “’Branding Business’ is not merely a tag line or ‘shorthand’ The ‘Branding Business’ radio show features the firm’s co-founders, Rieches and Baird, and principal Alan Brew as they interview influential CEOs and discuss and analyze the latest news and trends in the world of branding and branding strategies. From BP’s five minutes of shame to healthcare business branding strategies to analyzing the outlook for 2012 and the power of differentiation, these gentlemen share their insights and knowledge of branding in today’s ever-changing business environment. RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts. These success stories helped secure RiechesBaird’ About RiechesBaird RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to- End
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