“I knew Lisa was a superstar when I first met her working at another media planning company,” said Working Media Group Atlanta COO John Minahan. “I’m gratified to see that Lisa is earning well-deserved recognition from this prestigious honor as well.”
The Chronicle cited Lisa’s leadership in quadrupling the size her start-up media planning and purchasing firm to more than 75 clients. In addition, Lisa was honored for her nonprofit work with Wish for Wendy and for teaching business classes at Washington Carver High.
“What motivates me most is probably the fact that my mom was a business owner and she passed away when I was 18,” Lisa was quoted in today’s special section in the Chronicle honoring the 40 winners. “So I am driven because of her and always want to make her proud.”
Working Media Group Atlanta is a national media planning and buying company that specializes in aggressive advertising negotiation and strong return on investment for its clients.
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Working Media Group Atlanta (WMGA) specializes in media planning and purchasing, marketing and branding. Drawing on the expertise of its team of media-savvy professionals, WMGA understands how consumers think and knows where consumers get information and advice that they deem as trustworthy sources. WMGA’s integrated blend of expertise is vital to planning today’s increasingly complex media campaigns across traditional and emerging media platforms. Over the past three years, WMGA has assembled a high-caliber team of seasoned researchers, negotiators and client service professionals – building an impressive book of business in high contrast to overall national trends of the past few years. During the Great Recession from 2008 to 2011, while many media buying firms shut their doors or reported shrinking revenues, WMGA expanded its team and enlarged its portfolio – positioning it to attract increased market share as the economy improves.