Google and Bing Representatives to Speak on "State of Search" at Dallas / Ft Worth Marketing Group

Nov. 15, 2011 - PRLog -- The Dallas / Fort Worth Search Marketing Association (DFWSEM) is hosting a meeting dedicated to the "State of Search" where search engine representatives discuss the major developments in the Search Industry in the past year.  The authoritative review discusses changes in search, how the changes have impacted the industry, and what the industry can expect in the future.  This year's distinguished panelists include representatives from leading search engines Google and Microsoft's Bing.

Duane Forrester, the Senior Product manager with Bing's Webmaster Outreach Program will cover the current state of search and social including impacts and ways to leverage these channels effectively.  He will highlight how to win in this new space.  Duane will also share a peek into what the future of search holds.

"I'm looking forward to hitting Dallas and chatting it up with the DFWSEM folks! Besides discussing some of the latest investments in Bing's Webmaster Tools, folks should bring their crystal balls as we discuss the state of search and where it will evolve in the future as social merges even deeper within search," says Forrester.

Susan Moskwa, Google Webmaster Trends Analyst, will discuss new features in search that have come out recently and the associated tools provided for webmasters (like new sitelinks, rich snippets, instant previews, etc).  As Google continues to enhance search results with more information, webmasters can help Google better understand their sites so that we can show users the most relevant information.

The 16 November DFWSEM meeting starts at 6:30 pm at Renaissance Dallas Richardson Hotel, 900 E. Lookout Drive, Richardson, TX 75082.  The first half hour is networking and the presentation will commence at 7 PM.   Non-member visitors to the DFWSEM meetings may normally attend for $35 but for this special event, first time visitors can attend for free by registering on the DFWSEM.org website.  It is recommended that you pre-register at the www.dfwsem.org web site.

About Duane Forrester:
Duane helps run the Bing Webmaster Program. Duane is also a founding co-chair of SEMPO’s in-house SEM Committee whose past credits include:
•          Served on SEMPO Board of Directors
•          Served as Senior Program Manager of SEO at Microsoft
•          Manager – Search Marketing at Sports Direct Inc.
•          Owner/Consultant at TheOnlineMarketingGuy
Duane is a highly sought-after speaker on the PubCon circuit, a regular contributor at Search Engine Land and the author of “How to Make Money with Your Blog” and “Turn Clicks into Customers.”

About Susan Moskwa:
Susan Moskwa works with Google’s Webmaster Central and Search Quality teams as a Webmaster Trends Analyst. She follows industry trends in search engine optimization and web development in order to help Google build better tools for webmasters and improve search quality. Susan also participates in webmaster blogs and forums, helping site owners troubleshoot search-related problems and get the most out of Google Webmaster Tools. She’s spoken at search industry events like SMX and SES about Webmaster Tools and best practices for making search-engine-friendly sites.  Susan has a degree in Linguistics and French Studies from Cornell University. She works in Seattle, WA.


About the Dallas / Fort Worth Search Engine Marketing Association (DFWSEM):
The Dallas/Fort Worth Search Engine Marketing Organization (http://www.dfwsem.org) is dedicated to education and promotion of the Dallas/Fort Worth search engine marketing industry, conversing various topics related to search engine optimization (SEO) and pay-per-click search (PPC), as well as other emerging media. The group meets and is open to anyone interested in search engine marketing, including in-house marketers, independent consultants, and agencies.

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About KeyRelevance
KeyRelevance (http://www.keyrelevance.com) is a full service search marketing company specializing in helping businesses succeed using a holistic approach to marketing: increasing visibility online, improving user experience, and maximizing conversion. KeyRelevance provides Pay Per Click Management, Search Engine Optimization, and Analytics consulting to help companies expand their web presence and succeed online.