Real Estate Broker Re-energizes Agents and Sales with Ad Campaign

Nov. 15, 2011 - PRLog -- Until January, Shaun Duggins was focused on running his 25-agent brokerage in West Plains, MO. Then HomeServices of America asked Duggins to run Carol Jones Realtors, a 225-agent firm with offices in Springfield and Branson.

Duggins has overseen a revamp that includes hiring new sales managers and freshening up the company's image.

When the editor of "Real Estate Broker's Insider" asked Duggins about the single most successful thing the company is doing right now? He didn't miss a beat: "It's our advertising campaign. Our 'Right Now' campaign is running online and on television. We're just letting people know that if they're sitting on the fence, one of the best times in history to buy a home is right now — the best prices, the best selection, the best interest rates, the best terms, the best everything. No one else in our market was really saying that.

"Instead of wasting money on bricks and mortar, we just decided we were going to be the voice to step out there and do some aggressive marketing. It's created a new excitement within the company. We've kind of changed the mindset of the agents. It's created better agent morale.

"We launched it in May, and we've seen a tremendous increase in web traffic, leads, and phone calls."

To learn more about Duggins, his worst mistakes and most fearless predictions, read the November issue of "Real Estate Broker's Insider."

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