Dewey’s Candy Website Launch Coincides with GAP Kids 2011 Holiday Collection Campaign

Nov. 15, 2011 - PRLog -- (Nyack, NY) – Liqui-Site Designs Inc. announced today the launch of a new website at ( www.deweyscandy.com ) for Dewey’s Candy, a candy store that specializes in nostalgic and retro candy for the kid at heart. The company’s website is launched in tandem with the announcement of the GAP Kids 2011 Holiday Collection campaign, which was filmed and photographed at Dewey’s Candy in DUMBO (Down Under Manhattan Bridge Overpass) in Brooklyn, New York. The television commercial is a high-energy music video featuring YouTube sensation Maria Aragon – discovered by Lady Gaga – singing a cover of “I Want Candy” by the Strangeloves.

According to GAP, in addition to the company’s Facebook page and YouTube channel, the music video [TV commercial] can be seen in movie theaters nationwide and on sites like Disney.com. The campaign will also run in print, hitting the December issues of monthly magazines such as InStyle, Lucky Kids, Martha Stewart Living, O, The Oprah Magazine, Parents, Parenting and Real Simple.

Opened on New Year’s Day 2010, Dewey’s Candy specializes in nostalgic and retro candy, and offers a vast selection of gummi and sour candy, licorice and sugar-free, international favorites and chocolate, including 21 special colors of M&Ms.

“From the very first concept meeting with Liqui-Site Designs, I was very impressed.  Their level of professionalism and knowledge was astounding.  Having no previous understanding of SEO and how to drive traffic to the new website and through the door, they thoughtfully explained the benefits and scope of our work together. I knew that this was just the partnership I needed to take my business to the next level.  Looking forward to working on many future web marketing initiatives with Liqui-Site,” said Alison "Dewey" Oblonsky, Owner, Dewey's Candy.

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Since 2003, Liqui-Site Designs Inc. is an award-winning brand marketing firm based in New York and Rhode Island, specializing in a 360-degree approach to online business development. Visit http://www.liqui-site.com or call (855) WEB-PLUS to learn more.