Robbie Wells fishing ‘app’ sails to page 1 of iTunes

Nov. 14, 2011 - PRLog -- Featuring at the Sunshine Coast Marine Festival this weekend, Fish Boat Nav is sure to steal the spotlight for the upcoming event.

Developed by iApps Pty Ltd and fellow coast angler, Robbie Wells - Fish Boat Nav is another global product to come out of the Sunshine Coast that’s help putting us back on the map for big business.

CEO and co-founder of iApps Pty Ltd, Rick Hoy said, “ Fishing in Australia is a three billion dollar industry and that’s not including those who come here to fish from abroad. That’s why Fish Boat Nav has been designed to not only enhance the typical fishing trip, but also protect and conserve Australia’s marine habitats, whilst promoting local business at the same time.”

“When people think applications, they think games. There is a great myth about what ‘apps’ actually are.  Applications are simply software that requires no disk and generally obtained on the Internet.  Fish Boat Nav is disk-less marine software that can be used recreationally, or even commercially.”

“There’s no reason trawlers couldn’t use this technology to record their hotspots and the exact type of fish found there, get help in an emergency, or avoid casting their nets in zoned areas", said Mr Hoy.

iApps Chief Technical Officer Andrew Longhorn said,  “we have designed Fish Boat Nav with a client who’s been in the industry for years, so we’ve tailor made this application to go above and beyond to deliver critical information to boaties and fishermen alike."

“When our team was approached to develop Fish boat Nav, our client bought in a broken satellite navigation device, the yellow pages, a soggy zoning map, and an equally soggy fish species almanac. He said ‘make it happen’, and now we have the all in one Fish boat Nav mobile application for the iPhone.”

Fish Boat Nav will soon include European and American fish species due to popular demand, and will continually upgrade its local business directory with each free upgrade.

With its comprehensive list of  ‘one touch’ emergency contact numbers, Fish Boat Nav is as equally serious about promoting conservation as it is for promoting the weekend fishing trip.

Already featured on page one of iTunes, Fish Boat Nav is due to steal the show at the Sunshine Coast Marine Festival this weekend. Available for $19.99, Fish Boat Nav is the ultimate Christmas present for dad this year and is ready for download from the app store now.

Please visit here http://www.fishboatnav.com for more information.

http://www.youtube.com/watch?v=J3uB5KZXAfU



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iApps, a member of the Apple Developer community, is an Australian based company specializing in the design of applications for the Apple iPad, iPhone, iPod touch and other Mobile Device technologies.

We provide software design and development services for iPhone, Mobile, Mac and the Web. And the iPad, naturally.

Our customers include individual consumers, corporate, SME's and industry clients. Our teams of innovative and experienced industry professionals combine their technical skills with their innate ability to 'think outside the square' to deliver high quality, effective and user-friendly applications.

iApps work in partnership with recognized leading industry experts to develop software that meets the needs of the business and achieve greater profits by increasing the productivity and efficiency of employees, whilst reducing costs.

For more information, please visit our website http://www.iapps.net.au/