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Follow on Google News | Bizcloud Consultants Offer eCommerce Sites Guidance on Optimizing for the Mobile EnvironmentBizCloud®, a leading cloud technology solutions provider, offers tips on effectively monitoring the servers and performance of cloud hosted applications.
By: BizCloud As for the companies that have responded to the mobile craze, their implementation of mobile optimized pages often falls short. To wit, a 2011 survey of mobile Web users and websites found that a full 77% of large companies’ mobile “optimized” So what’s an ecommerce company to do that’s hoping to give their mobile site a much needed refresh? While individual companies’ needs vary depending on their particular industry and niche, nearly every mobile e-commerce site can benefit from this list of tips: Focus on—and predict—what’ Use application performance management (APM) tools. If they’re not already familiar with them, introduce your developers to the latest and greatest APM tools. We prefer Software as a Service (SaaS) tools, like the ones offered by New Relic, due to their cost-effectiveness and ease of implementation. A strong APM tool will allow your developers to test and monitor your site or Web app to ensure that it meets performance objectives for all browsers and platforms. Ensure that your Web app’s host has sufficient resources. With the growing popularity of cloud hosted Web applications, many companies are ceding a certain level of control over (along with useful information about) their servers and host environments. Fortunately, this doesn’t have to be the case. Companies can use server monitoring tools (like the one packaged with New Relic’s above APM solution) to gain valuable insight into how server resource availability affects the performance of their Web apps. With accurate information, engineers will know what adjustments need to be made. Develop separately for major browsers. Even though traditional Web apps are usually developed to support as broad of a browser base as possible, the opposite is true (or at least should be) for mobile sites and apps. With a little snippet of JavaScript, developers can tell browsers which version of a site or app to load. Take advantage of this feature to serve up as little data as necessary to mobile users. Remember: Put functionality before style. It doesn’t matter how pretty your ecommerce site is if it’s difficult for shoppers to buy something. Create simple, intuitive menus that allow customers to find what they’re looking for. There’ Preserve whitespace (and respect mobile device screen size). This simple but effective rule is so often overlooked. A cluttered visual space can easily overwhelm customers and prompt them to take their business elsewhere. Also, choose a background color other than white at your own peril. White usually offers the best and gentlest contrast for the varied colors and shapes of most products offered on ecommerce sites. http://www.youtube.com/ # # # About BizCloud® Based in San Francisco, California, with offices in Europe and Asia, BizCloud® (http//BizCloud.net) End
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