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Twist Marketing strengthens team with two new hires

Stephen Lund joins as Creative Director while Michelle Caplan is named Account Manager

Nov. 12, 2011 - PRLog -- Calgary, Alberta  – We are delighted to have Stephen Lund and Michelle Caplan – two talented and highly experienced marketers – join us at an exciting time in our growth,” says Catherine Proulx, Twist Marketing’s Managing Director.

“It’s tough to pin Stephen down to a single title. One day he’s a creative director, the next day a brand strategist and the following day a great storyteller. Some days he's all three.

“Whether he’s concocting a bold new advertising campaign, breathing new life into a listless corporate brand or crafting a viable vision for a new or evolving community, Stephen’s approach melds strategic intelligence with creative flair.”

During the past 15 years, Stephen has applied his creative intuition and strategic acumen to branding challenges within a dizzying mix of verticals – real estate and community development; tourism; technology; oil and gas; medical services; post-secondary education; and many others. Among the hundreds of clients to benefit from his creative talents and marketing smarts are Forbes, Ritz-Carlton, ATCO Group, Nike, Philips Global and WestJet Airlines.

Michelle Caplan joins Twist Marketing from The Anita Kaufmann Foundation in New York City, where she worked as a senior Marketing Consultant. She’s a graduate of the University of Western Ontario where she received a Master of Arts in Journalism.  

“Since graduating, Michelle has worked continuously in the marketing and communications industry – from energy providers to humble grassroots foundations to international air carriers. Her experience in creating and managing online campaigns, employing both search engine optimization and social media strategies as well ensuring alignment with brand strategy and business objectives makes her an ideal addition to the Twist Marketing team.”

About Twist Marketing  
Twist Marketing, a leader in branding, engagement and communications, has been serving North American clients for more than 10 years. Organizations trust Twist Marketing to deliver business results, not just business exposure. They do this by challenging convention and providing a unique combination of strategic insight, creative ideas and innovative solutions that work. www.twistmarketing.com


For information, interviews and/or hi-rez images, contact:
Mr. Neil Bousquet, APR, Media Relations, Twist Marketing, (403) 256-8834 prwizard@prwizard.ca
Ms. Catherine Proulx, Managing Director, Twist Marketing, (403) 242-4600 cproulx@twistmarketing.com

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