“We are pleased to be working with such an exciting group of people,” said Burnett. Branson Tourism Center provides show and attraction tickets, lodging, and discount vacation packages to Branson visitors. Their goal is to provide the best comprehensive service possible, helping customers have an exceptional experience while in Branson. The company distinguishes themselves as being a visitor’s true local connection to every facet of the Branson experience. Customer Insight Group brings their expertise in developing a holistic view of customers and then crafting strategy to support those ongoing relationships. In addition, the company engaged Customer Insight Group to help them create a point of differentiation within the marketplace, which resulted in the Concierge loyalty marketing program.
“Sallie and her team at Customer Insight Group have been instrumental and vital in helping us create and develop our Concierge program,” explained Branson Tourism Center Marketing Director, Stephanie Milton. “In addition to providing a heightened level of customer service and attention to detail, our Concierge program continues to help us forge positive relationships with our visitors, as well as our business partners in the area. It’s a win-win for everyone, and it truly would not have been possible without Sallie and her team.”
Branson Tourism Center continues to utilize the Customer Insight Group team to further hone their loyalty and communications strategies. “In the past few years, it has been even more critical to segregate investments that are not paying off from those that are,” explains Brian Milton, Chief Financial Officer at Branson Tourism Center. “Out of all our marketing investments in the past year, the work we've done with Customer Insight Group has been one of the highest returning, and we are excited to continue to have their involvement into next year."
ABOUT CUSTOMER INSIGHT GROUP, INC.
Customer Insight Group is a leading strategic marketing consulting firm that helps companies engage, keep and grow profitable customer relationships. Their expertise lies in helping companies assess and improve customer strategy to achieve measurable business objectives. Services include: comprehensive loyalty audits, social media customer engagement programs and innovative loyalty programs. Visit www.customerinsightgroup.com for more information.
ABOUT BRANSON TOURISM CENTER
For over seven years, Branson Tourism Center has been providing show and attraction tickets, lodging, and discount vacation packages to Branson visitors. Their staff of nearly 100 employees take pride in being Branson locals who live, work and play in Branson and are excited to introduce the magic of Branson to all its visitors. With over 2.5 million show tickets sold, all without ever charging any fees, Branson Tourism Center is pleased to be the first resource for all things Branson. Visit www.bransontourismcenter.com for more information.
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For more information about Customer Insight Group, visit http://www.customerinsightgroup.com or contact Sallie Burnett, president/CEO, 6711 Secrest Circle, Arvada, CO 80007, (303) 422-9758; Fax (866) 611-7363, or firstname.lastname@example.org.