IQPC Dedicates Exclusive CMO's Event to Measuring Results during the Multi-Channel Evolution

Nov. 11, 2011 - PRLog -- New York, NY – Customer Management iQ, a division of IQPC, announces the Marketing 360 Exchange West Coast, taking place March 4th to 6th, 2012 in San Francisco, California. Following on the heels of Marketing 360 Exchange East Coast’s success (featuring attendees from MGM Resorts International, ESPN, ISS Solutions, VFA, Adobe, Rebecca Minkoff, CMO Council and more) the Exchange is now brought to the West Coast, providing yet another opportunity for the highest level of marketing executives to discuss the future of marketing.

Through a unique combination of brainstorming sessions, brainweave discussions, master classes and one-on-one business meetings which unlock the profitability and effectiveness of customer centric marketing, discussion leaders will explore:

•   Delivering clear and accessible ROI through metrics
•   Managing the evaluation and transformation of high performing marketing teams
•   Building the infrastructure for global and regional brands
•   Introducing the CIO and CTO roles to marketing
•   Translating new marketing initiatives into immediate market share

Early confirmed speakers for the Marketing 360 Exchange West Coast include expert industry leaders from global enterprises such as Krispy Kreme, KODAK, Hewlett Packard, NBC Universal, American Marketing Association, CMO Council, Wells Fargo and Ricoch Print Solutions who will share their knowledge and experiences for the future of marketing.

A limited number of invitations are left for qualifying senior marketing executives at this time. With an invite-only attendee list, only those with the highest level of credentials and solution providers with the most cutting edge capabilities participate in and attend the Exchange. The primary focus of the Exchange is to facilitate the forging of new relationships and to enhance existing partnerships.

To request an invitation to attend the Marketing 360 Exchange West Coast, please visit http://www.marketing360westexchange.com or contact Kate Bentley, Program Director at Kate.Bentley@iqpc.com

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IQPC (http://www.iqpc.com) provides business executives with tailored practical conferences, large-scale events, topical seminars and in-house training programs. Producing over 1,500 events annually around the world, IQPC continues to grow and has offices in cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Sydney, and Toronto