SWAGG BOX CAMPAIGN
Winter, 2011- Get you Swaggggggg Box HERE ! After the BET Hip Hop Awards Gifting Suite Product Placement Couture Shaun's company continued to make every effort to make her brand a high end line well embedded in the celebrity community.
Hence the "swagg box" campaign was created. This campaign targets specific celebrities to receive sample Couture Treasure's Pieces. They are asked to twit pic the pieces to all their twitter following. Having celebrities twit pic their items will encourage the every day consumer to inquire more about Couture Treasures to obtain the "celebrity look" the young fashionistas throughout America hope to achieve. Celebrities that have been solicited for swagg boxes so far are Tiffany Evans, Monica and Toya Carter just to name a few. The box will include individual personalized custom items such as jeans jackets, tees and bracelets.
Couture Treasures by Couture Shuan's label is more than nice clothes. Her brand is pure personification of being a ambitious young women and entrepreneur. Each successful patch, stitch, design is a showcase of talent and skill from this upcoming designer. The swagg box idea gives the opportunity for celebrities to informally endorse her brand and allows her to go from a neighborhood brand to the global recognition her company deserves. As a young women with limited resources this swag box idea was a savy way to create her own opportunity.
Couture Treasures by Couture Shaun, the brand where chic meets street !