PRLog - Nov. 14, 2011 - POMPANO BEACH, Fla. -- Marengo Foods Company, LLC, distributers of tomatoes, bell peppers, egg plants, cucumbers and other vegetables, recently completed filming for O2 Media’s hit morning show, “The Balancing Act.” The segment which features Juan Ibarra, CEO of Marengo Foods, will air this month as part of the “From the Earth to the Plate” series on Lifetime Television.
O2 Media- The Balancing Act
“Appearing on “The Balancing Act” is a great opportunity to educate viewers on how Marengo Foods has been established in order to provide the consumer with products in a fresher, safer and more affordable way,” says Ibarra.
When shopping for vegetables like tomatoes, bell peppers, eggplant and cucumbers a big concern for consumers is safety. He also explains to viewers how to know they're getting the safest produce. “To get vegetables to your dinner table, there are basically two methods. One, the produce is grown at a farm and is shipped to a distributor, also called shipper, who in turn may ship to one or many distributors down the supply chain before it gets to the distribution centers and from there to the stores. In this case, you are relying on three or more separate companies to maintain the highest growing and handling standards all the way to the grocery stores,” he adds. “The other way is when growers deal directly with the grocery stores and to have them integrate themselves vertically allowing them to deliver the produce directly to the grocery stores’ distribution centers, this form of supply has what’s called a Single Line Traceability, because it is supplied direct from the grower.”
Tune in to the upcoming segment as Juan walks viewers through the concept of a single company handling growing-packing-
To learn more, visit http://www.marengofoods.com.
About The Balancing Act
The Balancing Act TV show is produced by O2 Media, Inc. and airs on Lifetime Television at 7:00am (ET/PT). The Balancing Act is America’s premier morning show that’s about women, for women, and trusted by women. For information or to view a show, visit http://www.TheBalancingAct.com.
About O2 Media
Based in Pompano Beach, Fla., O2 Media is a national television production company and pioneer in the branded entertainment industry. Since its inception O2 Media has engaged, entertained and educated viewers with such reputable shows as The Balancing Act, www.thebalancingact.com and Designing Spaces, www.designingspaces.tv on Lifetime Television. The company has earned hundreds of industry awards for revolutionizing the way brands engage with consumers on television. O2 Media provides unmatched marketing value to its clients while producing quality content for its growing national viewership through Brandutainment®
For information on becoming a content partner for The Balancing Act or Designing Spaces, contact O2 Media at Brandutainment@
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From the creators of The Balancing Act and Designing Spaces shows on Lifetime TV, O2 Media are pioneers in the Branded Entertainment industry. We bring Social Media to TV with the vision to Engage, Entertain and Educate.